Reports into consumer trends repeatedly show an interest and desire to shop more sustainably. Looking into how consumers shop once set loose, however, suggests the good intentions don’t always last. A 2018 Accenture surveyshowed that while 65% of consumers say they prefer to buy from brands that are ethical, only 26% of consumers will actually opt to buy from them. Similarly, a 2020 Mckinsey report into consumer views of sustainability in fashion found that the increase in people looking to purchase more sustainably did not necessarily match up to reality – sales for fast fashion retailers such as Boohoo soared during lockdown, at odds with people’s desire to become more sustainable and ethical.
“Consumer concern about the environment does not readily translate into the purchase of environmentally friendly products. Commercial research says 46% of consumers are more inclined to buy a product if it is eco-friendly. But nearly 60% are unwilling to pay more money for that eco-friendly product.”
This intention-action gap is seen across industries, from more sustainable food, to fashion, to cleaning products. It’s hardly surprising, though, when both the affordability and availability of sustainable products makes them much harder to convince people to buy. Currently they are not the norm – most brands lie under ‘luxury’ products with a higher price tag and lower availability.
There is a definite danger of sustainable and ethical living becoming one that privileged people are able to do, and those that have less privilege continue to be unable to afford. Of course, by their nature, sustainable and ethical products cost more to produce, and thus more to sell, but the climate crisis is happening now, and there must be a way of helping people shop better.
At Leo’s Box, we believe we have found a solution to cross the intention-action gap. By selling everyday products at wholesale prices without the large markup of RRP, we are able to provide sustainable products at prices competitive with those found in supermarkets on less sustainable labels. It just seems like the right thing to do.
Leo’s Box’s £4 monthly fee provides customers with access to all these products, and on the brand side allows regular income to order larger batches of products. The more we can buy, the lower the prices, and the better the deal for customers.
Our refer a friend model makes the deal even better – get a friend to sign up and both of you get a free month. More people, more purchasing power, more savings.
Doing the right thing should be easy, and with Leo’s Box membership, it can be! All the products are rigorously tested and researched, ensuring that they’re suitably ethical and sustainable, and of course that they actually work. We only provide necessary products that do good and are good, so doing the right thing is easy.
Lockdown 2020 saw a rise in gardening around the world – the tighter the restrictions, the greater the increase in gardening. The benefits are multifold: not only is gardening an activity that can take place within the confines of your home borders, it also provides exercise, time outside (perfect during the extremely long 2020 summer), mental health benefits and, for those planting vegetables, the promise of delicious food – meaning fewer stressful trips to the supermarket!
Sales of compost rose by 41% by the end of June 2020 and a report by the UK’s Office for National Statistics (ONS) showed that 42% of Britons took to gardening to cope with lockdown – a statistic I enthusiastically contributed to. The trend has continued into 2021, with sales of garden furniture jumping by 308% as early as January this year. By May, many styles had fully sold out, signalling peak garden-mania in the UK and beyond.
Getting out into nature is one of the best ways of maintaining good mental health, but, when it comes to attracting wildlife, not all gardens are created equal. With an estimated 24 million gardens in the UK covering more area than all our nature reserves combined, making your garden wildlife friendly is a key contributor to the health of the natural world in this country, especially in and around cities. Wildlife isn’t the only factor to take into consideration, however. The way you garden and the materials you use also will affect the overall impact of your outdoor space both during construction and long after you’re done.
Heavy landscaping if often done using machinery such as diggers, but for smaller spaces, hand digging is not only effective but also cheaper, less hassle and of course uses no fuel. It’s a great form of exercise too and extremely rewarding! We’ve hand-dug tonnes and tonnes of soil (which we are re-using!) and I swear my shoulders are a different shape to when we started.
When you’re planning your garden, consider how many new materials you’ll have to bring in, and how many you’ll have to throw out. Choose a plan that maximises the amount you can reuse in different areas.
For example, when we moved in we decided to re-terrace our garden and re-pave. The soil from each terrace would usually be thrown in a skip (potentially heading for landfill, releasing methane), but instead we are re-structuring the soil so none goes to waste. The old paving may have been chucked, but we are smashing it up to use as hardcore (the solid structure used under paving). We had a sandpit covered in bark for the previous owners’ children, which we will be removing, but instead of throwing out the sand and bark, we reused the sand for mortar and the bark for mulching around the trees (see fern pic below) – great for preserving moisture! Gravel was used in concrete and all the plants have been dug up and potted to be replanted elsewhere. So far only 1 bag has gone to waste.
If you don’t have lots of random building materials in your garden, take a look at Gumtree and Facebook marketplace, and in your local skips. Chances are people will be desperate to get rid of large quantities of items such as sand, hardcore, bark, soil, pallets etc – usually for free – which can be invaluable in your garden. Save money and resources by choosing to reuse as much as possible.
If you are able to, compost your green waste. This recycled the nutrients into high-quality compost, which will be able to help your new garden grow within a few years. Composting is preferable to green waste bins, as these are sometimes incinerated for cheap energy (which releases significant amounts of greenhouse gases). If you don’t have a compost bin, speak to your neighbours or any local allotments, who may be happy to take your green waste.
Native plants are the preferred plants for both wildlife gardening and sustainable gardening. Native plants are those that grow naturally in your region without additional water or special growing conditions. They’re not only cheaper, but also much easier to grow and maintain, and are loved by local wildlife, which have co-evolved to live in symbiosis with many of these plants. Even if you would like some exotic plants in your garden, make sure to mix in native plants to benefits the birds and insects in your area. Entirely non-native gardens may look beautiful, but can effectively be green deserts for local wildlife, providing no benefit whatsoever.
Planting helps retain moisture in the soil, which is beneficial during hotter summer days, meaning less watering (and lower water bills!). By having a variety of plants, and not simply a barren lawn, you’ll be less likely to have to water frequently, and also provide greater habitats for birds and other wildlife. When you do water, do so extensively. Light watering will encourage roots to grow shallow, reducing water retention and making your plants more thirsty in the long run.
If you do have to water, invest in a water butt/rain barrel to capture rainwater from your roof guttering. This helps save water and is better for your plants, as rainwater tends to have more nutrients in that help plants grow.
If you have a lawn, consider letting it go dormant over the summer months. If may not look pretty, but grasses are extremely hardy and designed to bounce back after dry periods.
Lawns may be the preferred ‘low maintenance’ garden for many, but they’re neither particularly low maintenance, nor much of a garden (at least not for wildlife). Standard turf lawns require regular regular mowing, feeding and watering.
If you can, incorporate a variety of plants into your garden, and consider leaving sections of your lawn un-mown. Longer grasses can produce habitats for animals such as frogs and hedgehogs, and if left, can produce flowers such as daises, buttercups and clovers, which are great food sources for many native animals.
Don’t use treatments to get rid of moss. Not only is moss great as it is low maintenance and will grow almost anywhere, it also provides food and nesting materials for birds.
If your garden is prone to weeds and pests, it can be tempting to try weed killer or pesticide, but both of these will have unintended effects on local wildlife too. For weeds, maintain a regular weeding schedule to keep them at bay – it’s not only better for the wildlife but also better exercise for you! Also remember – there is no official definition of a weed, other than a plant growing where you don’t want it’. So if you choose to keep something, it is no longer a weed!
Bio-control can be a good method of keeping pests at bay. Introduce ladybirds to keep aphid numbers under control and attract birds to eat snails and slugs. If you have a vegetable patch, consider covering it to reduce the impact of invertebrates. Nature lives in equilibrium, so while herbicides and pesticides methods may be quicker than bio control, they can be extremely harmful in the long run – not just in your garden but further afield too.
Feeders and bird nests
One of the biggest delights of having a garden is watching garden birds enjoy it. By providing feeders with a wide variety of food sources, you’re more likely to attract birds to your garden. Place feeders in trees or next to shrubs – most birds won’t enjoy exposed feeders in the centre of a barren lawn. If you have kids (or are interested in birds!), consider starting a ‘bird list’, adding which species you see in your garden.
If you have a suitable environment, add a nest box or two to your garden – in the UK there is a shortage of nesting sites leading to the decline of several species. Different species prefer different types of boxes placed in different areas – do research according to the species you’d like to see. We have a blue-tit nesting box in our crab-apple tree and another at the opposite corner of our garden, and a couple of birds nesting in there already!
Seeing the results of your efforts in the form of adorable garden birds is extremely rewarding, and a great way of getting the whole family involved.
Many things that are considered a ‘mess’ in most gardens may also be considered a home for many animals. If you’re cleaning up your garden, consider making it hedgehog friendly by building them a hedgehog home. Piling wood and leaf litter also provides homes for invertebrates, which in turn attract birds and other wildlife.
It’s easy to build insect hotels to provide shelter for some of our key garden pollinators.
Water features are not only beautiful, but they also provide great habitats for invertebrates and amphibians, whose population numbers have declined considerably in recent years. Make sure to build a wildlife pond with access and escape points to prevent drowning.
If you don’t have space for a full wildlife pond, even just adding a small water feature can act as a bird bath and water hole for local wildlife. You can add a solar powered water pump to add some movement and interest to the water feature.
There are so many ways in which we can improve our gardens for wildlife whilst also improving quality of life for ourselves too. No matter the size of your outdoor space, there will always be some way in which you can make it better for local wildlife, whether by providing much needed shelter, food or a breeding place for birds, butterflies and more.
It’s rare that a term becomes such a key part of common lexicon in such a short space of time as sustainability. The term itself is derived from the Latin ‘sustinere‘, meaning ‘to maintain’, ‘to hold’ or ‘to support’. The word can now be found used widely in policy, commerce and economics, usually in a way that pertains strictly to environmental sustainability
Around 30 years ago, the World Commission on Environment and Development published Our Common Future, charting a path for development that “meets the needs of the present without compromising the ability of future generations to meet their own needs.” This is essentially our current definition of environmental sustainability. However, the term has since come under fire for lacking any unified, definitive or quantifiable meaning – basically, it means nothing.
There is no doubt that the fashion industry requires movement in a direction that manages its demands on the environment without compromising what’s available for future generations. No one would argue that the fashion industry, responsible for 10% of global emissions, doesn’t require more investment in ‘sustainability’, but without any quantifiable definition of the term, what does this look like?
Various other terms within many industries are verified using third-party certifications and accreditations, meaning that a brand or business has to prove it is doing something to be able to use the term. The Soil Association, for example, is a UK-based charity that regularly reviews manufacturing processes throughout the supply chain to ensure a business is producing organic products. You cannot use the term ‘organic’ without being certified. The Global Organic Textile Exchange (GOTS), does the same for textiles, showing the buyer that the products throughout the supply chain have been verified by an external body as organic.
One issue with sustainability within the fashion industry is that almost all accreditations are voluntary. Rather than having regulatory standards, similar to those within the food industry and mandatory energy labels on EU white goods, accreditations are seen as ‘optional extras’, often used as a marketing tool rather than a baseline standard.
Because of this erosion of state power, brands and organisations within the fashion industry looking to become more ‘sustainable’ are left in a state of ‘choice paralysis’; there are a multitude of private-sector accreditations which all claim to provide certification of ‘sustainability’ in marginally different ways. And of course, because they’re private sector, all claim to be slightly better than their variants, yet none are government regulated. This isn’t to say they don’t all provide some benefit – many do in considerable ways – it’s just that the whole industry is open to confusion and lack of regulation, to the point that the consumer has a very hard time understanding what they’re buying into.
So what can we do?
With WOVN’s 2020 consumer report showing an 84% increase in the use of terms such as sustainable, ethical, Fair Trade and eco-friendly and an increased desire to shop from brands seen as ‘sustainable’, it’s important now, more than ever, to understand what this term really means. As brands cotton on to this fact, there’s an increasingly opaque arms-race to appear more sustainable, where being truly environmentally conscious is almost secondary to appearing as such.
There have been calls to incorporate ‘Carbon Labelling‘ on clothing, but of course being sustainable isn’t about simply releasing as little carbon as possible (in the same way that the health of a food item isn’t about being as low calorie as possible), but also things like wastewater reduction, ceasing the use of harmful chemicals, improving labour standards, using renewable materials, reducing waste textiles and so much more. While innovative, labelling like this would only solve a proportion of the problem, and potentially just become another method of greenwashing.
Accreditations will play an important role in the fashion industry’s road towards becoming more in balance with the environment, but there are serious changes that need to happen, including regulation of the regulators. Consolidating numerous similar accreditations into larger, stronger and more rigorous ones would be a powerful first step.
Secondly, as a globalised industry, fashion requires international regulation. The majority of the textile industry has outsourced its negative environmental and social impacts to the Global South, affecting the people and habitats that can least afford to protect themselves, all the while making masses of money for the corporations residing in the Global North. This inequality simultaneously exacerbates the issues and hides them from view of the consumer. This means that it’s hard to know how what you’re buying is impacting the people who made the clothes, for better or worse. Because of this, we need international regulations throughout the supply chain, protecting both the environment in the world’s most biodiverse areas and those most affected by the industry’s indiscretions.
In the meantime, companies must be more transparent about their supply chains, allowing the consumer to make their own decisions about what is ‘sustainable’ and what is not. After all, no brand is going to be perfect in all regards, certainly not while industry accreditations are such a minefield. It should be possible for the consumer to decide what matters most to them, and be able to accurately measure up brands to this standard. It is important that this doesn’t automatically disadvantage those choosing to become more transparent; while transparency may highlight areas requiring improvement, brands that choose to avoid transparency for fear of what it may show up should be penalised beyond those showing up less favourable elements within their supply chain. This is important because transparency is the first step towards accountability. Brands that doesn’t show the former will never have the latter.
Consumers, while requesting greater transparency and action from the worst offenders, should also realise that no amount of sustainable production will counteract buying clothes we don’t need. Buying less overall, buying secondhand, fixing what we already have and finding new homes for clothes we no longer wear will always be better than shopping, even from ‘sustainable’ brands.
Further up the chain there should be incentives and clear direction for brands wanting to do better. This direction should be passed on to suppliers, with brands using their purchasing power to push suppliers to be better, and workers using unions to effect chain from the ground up. Large brands and conglomerates especially have huge amounts of power to effect change, and it’s time they were forced to do so.
There are many steps available to brands looking to become more sustainable, in whichever way they choose to interpret the term.
However, without quantifying what sustainability actually means, it’s going to be difficult for the fashion industry to ever reach the goal of being ‘more sustainable’ in any meaningful way.
Currently there is a mishmash of private-sector accreditations and certifications all with overlapping goals being regulated with varying degrees of success. Without unifying these standards and consolidating the accreditations that exist, it will be hard for consumers to be able to assess which brands are truly sustainable vs which are using accreditations as a facade.
As the fashion industry is a global one, it requires global regulatory bodies, which currently don’t exist. Currently it is beneficial for brands to outsource their labour and environmental harm to the Global South, which doesn’t have the resources to protect itself. International regulation could limit this harm.
In the meantime, brands should improve transparency of their supply chains to allow consumers to choose who they want to buy from. Brands should be congratulated for improving transparency, although not at the expense of action which is the obvious end goal (H&M is one of the most transparent brands but also one of fashion’s biggest polluters – transparency can’t come at the expense of action).
Consumers have the power to request greater transparency from brands, and also to stop buying from the biggest polluters. Shopping small businesses is a great place to start, but we should only buy what we really need. No amount of sustainability will make up for purchasing a wardrobe of clothes you never wear.
Large brands have huge amounts of purchasing power and are in a strong position to effect change. It’s about time they did so.
If you enjoyed this blog post and would like to read more, there is a great report on palm oil, fishing and textiles, all of which suffer the same lack of unified regulation – you can read it here. If you regularly read and enjoy my articles, please consider making a small contribution to the running of my blog.
As a runner, I have a permanent underlying guilt about the fact that I literally wear through my shoes in a relatively short amount of time. I run some tough trails, meaning that any trainers I own (trail shoes especially) undergo a fair amount of wear and tear, and usually break to the point of being unusable by 18 months in. At this point they are relegated to walking and gardening shoes, or thrown out.
Of the 24 billion pairs of shoes produced each year, 90% are likely to end up in landfill. This is both due to the over-production of (often poorly-made) shoes, and the lack of widespread recycling systems. However, once your shoes make it to landfill, they will likely take hundreds or thousands of years to break down due to their plastic composition (PVC or EPA makes up 35% of shoes globally), all the while releasing toxic chemicals into the surrounding area. In landfill, due to the anoxic conditions, they’re likely to never properly break down at all.
Across the globe, we each buy approximately 2.5 pairs of shoes a year, with most of those sales happening in just 10 major markets. The average American buys over 7 pairs a year. The vast majority (almost all) companies selling shoes do not offer end of life solutions for their products, instead relying on landfill and pushing up demand for further consumption. However, 52% of shoppers in the UK said they’d be more likely to buy from a company if it offers an end of life solution, e.g. recycling or fixing, with 60% being willing to pay more for shoes that had this option.
With trainers the problem is further exacerbated, with experts suggesting that trainers get replaced every 500 to 750km (300-500 miles), which equates to 4 to 6 months for someone who runs 20 miles a week. Even if you eke out every last step from your shoes, they are not designed to last beyond their useful life so may tear or break within the year, and it can be dangerous to run on totally worn-out shoes, increasing the risk of injury.
So what can we do with our old trainers, once worn out or no longer wanted?
The best option is to donate unwanted shoes that are still usable. If you forget cosmetics, the majority of shoes we throw out are still perfectly functional in their job to protect feet. Better quality shoes can be sold via Depop, and others donated to charity shops. For running shoes, The Running Charity donates activewear to young people who would otherwise be unable to afford them. You can send your unwanted clothes and shoes in to them to be given a new life. Similarly, ReRun Clothing is another organisation that accepts unwanted running clothes, which are sold. All the profits go back into the running community. You can also buy secondhand and up-cycled products here! Find your nearest donation point.
Repairing shoes should be far more common than it is, with cobblers fixing all sorts of damage and wear on shoes. However, this is little harder on trainers, due to the complex support required. Speak to your local cobbler to see what they can offer. Very few brands offer reconditioning services, but Vivo Barefoot has just launched ReVivo, a service that repairs and re-sells old and unwanted Vivo shoes, providing lower priced options with a significantly reduced environmental impact. The shoes are often as good as new, proving that reconditioning and repairing trainers is not as hard as previously assumed, setting a precedent for the rest of the industry. This small family-run brand is showing that if they can provide end of life solutions for shoes, large brands should undoubtedly be able to too.
The next best option for completely worn-out shoes is to recycle. Nike’s Reuse-A-Shoe scheme has processed 33 million pairs of shoes since 1993 when it launched. These shoes get recycled into surfaces for playgrounds, running tracks and other clothes. See where you can drop of your shoes. The company I:CO provides recycling services for brands in the US, partnering with brands such as Asics and Columbia to collect unwanted shoes and clothing in return for vouchers. In the UK shoe recycling can sometimes be found near supermarket superstores and specialised recycling centres. Many specialist running shops around the UK also have their own shoe recycling programmes – pop into your local one and see if this is something they offer. Runner’s Need is providing recycling bins as part of their Recycle My Run scheme in stores up to the 31st Dec 2020, giving a £20 voucher in return for a pair of old trainers. Don’t forget to tie your shoes together to prevent pairs getting separated!
Although the above options are great, it’s worth remembering that it is impossible to be fully sustainable while simultaneously consuming at the rate we currently consume. Recycling and donating are great, but not if your’e only doing so in order to validate buying new shoes/clothes. As runners, we should be aware of the world around us, and the impact we have on it. Although running is a self-propelled sport, you can lessen or increase your impact based on the purchasing decisions you make.
However, the blame does not fall entirely on the consumer. There is a real dearth of beneficial end of life options for shoes globally, and brands have no real incentive to fix this. For an industry worth more than $200 billion in 2020, requesting further research into, and better options for a shoe’s end of life should not be too much to ask. While brands product ‘eco-friendly’ shoe ranges or styles here and there (e.g. Nike’s Space Hippie shoe, Adidas’ Ultraboost DNA Loop), the quantity is nowhere near enough to make even a dent on the non-sustainable plastic shoes created each year. If sustainable shoes and end of life options are available, why are we not insisting on them? It’s time to ask brands to do better.
Buying presents over Christmas time can be an absolute minefield for the average person and even more so if you’re trying to be conscious with your consumerism. The average British adult will spend £512.85 on gifts each Christmas, meaning nearly 27 billion is spent in the UK total at this time of year – imagine the positive impact this could have if it were spent purely ethically and sustainably, supporting small local businesses!
Here are some gift ideas – send this to family and friends if they’re unsure what to get you too. This post was written in collaboration with Hattie @hattie_eco – my research assistant and sustainability expert. Go and check out her Instagram!
Organic Basics – This underwear and activewear brand produces beautiful eco-friendly and ethically produced clothes in Europe. They use recycled and organic fabrics and regenerative agriculture to minimise environmental impact.
Lucy & Yak – Everyone’s favourite dungaree brand Lucy & Yak places supply chain transparency at the forefront of their production values. They publicly share information about their factories and commitment to people and planet. Oh, and their dungarees are awesome.
Endless Wardrobe (second hand purchases) – The most sustainable item of clothing is the one you already have. This is the ethos of Endless Wardrobe, which loans out outfits for a fraction of the price they would cost new, to be worn and sent back – don’t worry, dry cleaning is included in the price! They also offer second-hand ex-rental clothes if you fall in love with something you’ve rented.
Amma Ski Lanka – This kickstarter provides employment and training for mothers through flexible, part time, fairly paid jobs within the textile industry. They also produce zero-waste ethical and sustainably manufactured garments. By pledging to this kickstarter you’ll be funding women in Sri Lanka to receive training, and you will be gifted various accessories in return, dependent on your donation.
Yala Jewellery – Black-owned B Corp accredited jewellery brand Yala produces stunning jewellery. A lot of gold jewellery is neither ethical nor sustainable, so Yala opts for brass and they are transparent about production methods.
We Are Meg – For the active but eco-conscious giftee, We Are Meg produces exercise accessories such as foam rollers and yoga blocks made from sustainably-sourced cork. They’re about about conscious recovery that’s good for both you and the environment.
Evolve Beauty UK – UK based organic skincare made in small batches. Their production studio is wind-powered and all their packaging is eco-friendly. All products are vegan and cruelty free.
Upcircle Beauty – Upcircle is a cruelty free and vegan skincare brand that upcycles waste such as coffee grounds into skincare. They were also winner of the 2020 Circular Economy Award, so you know you’re buying from a market-leading brand tackling some of the biggest issues facing the planet.
Narloa – Black-owned startup Narloa has been featured in the Evening Standard, Buzzfeed and Women’s Health, among others. Known for their beautiful face oils, as well as bath products, these are all, of course, vegan, nature-based and cruelty-free.
Bramblewood Soap – Homemade in Dorset, these soaps are the epitome of handmade luxury. And, as everyone is using a lot of soap at the moment, why not buy a few for friends and family?
Wild deodorant (subscription also available) – Wild is an innovative deodorant brand fighting against our culture of waste. They provide refillable aluminium applicators and compostable packaging with a product that not only smells great, but actually works too! You can get 20% off from 3rd -5th December with the code FLORA.
With Love, Nature – If you’re looking for a beautifully packaged gift box, With Love, Nature is a great place to look. They offer luxury vegan and cruelty free products in eco-friendly packaging.
Shmood Candles – I wrote this post about my favourite vegan soy-based candles, but Schmood was launched more recently during lockdown. These sustainable candles smell delicious, and come with a spotify code for a playlist designed to match the scent. I recommend Chill Pill.
Mosaik Education – Mosaic’s Christmas shop helps provide funding for refugees to access higher education. Just 3% of refugees access university, compared to 37% of global youth, and this NGO is looking to change that.
South Coast Makers Market – This Dorchester-based outdoor market provides a platform for independent businesses on the high street and handmade products. For anyone Dorset or Hampshire-based, they are hosting a 2 day market on 5-6th Dec and loyalty cards to provide discounts to local cafes, shops and restaurants, all of which are struggling in the current times.
Jamii – Jamii is a marketplace and discount card for Black-owned British brands, allowing shoppers to support a variety of small businesses, from face masks, to skincare, to art prints. They’ve been featured in Metro, Forbes and the BBC and are making quite the impression.
Know The Origin – This collective of ethical brands promotes transparency, sustainability and ethics, partnering only with brands that embody this ethos. You can buy a range of products here, in the knowledge that they are well made and ethically sourced.
Wearth London – Wearth is a great place to discover new sustainable products and brands, whether you’re looking for homeware, zero-waste accessories or even furniture. They really have something for everyone!
Bath bombs – self care is so important, especially at Christmas and especially this year. Bath bombs are easy to make, and homemade gifts show a little more care and thought has gone into them.
Vegan gingerbread men – Gingerbread lasts a surprisingly long time, and is perfect to gift at Christmas. It’s easy to make vegan – I have a recipe here!
Jam – Making jam at home allows you to get exactly the taste and texture you’re looking for. I personally find shop-bought too sweet, so love making my own. It’s also very relaxing.
Sloe/damson gin/whisky – not one for this year, but creating your own sloe or damson alcohol is both easy and charming – and who doesn’t love a bit of alcohol for Christmas! There are plenty of recipes online. Warning: they take time and by the time you’re done, you’ll probably want to keep a couple of bottles for yourself.
Naked Sprout or Bumboo – Who knew loo paper would be such a luxury in 2020?! Getting a subscription service not only allows you to choose ethical and sustainable brands such as these, but also means you’re sorted in the event of another lockdown! These 2 UK brands provide bamboo-based loo paper that gives back – Naked Sprout provides water to school children in Kenya via Just A Drop, and Bumboo plants a tree for each box sold.
Leo’s Box – Certified B Corp Leo’s Box is run by 16 year old Lysander, but school studies haven’t stopped him creating a very well regarded eco subscription service that provides full-sized products form sustainable brands. They’re products you’ll undoubtedly need, so nothing is wasted, and it’s a great introduction to new brands at a reduced price.
Peirene Press – For the literature lover in your life, Peirene Press provides three books of world-class translated literature from around the world. Not only does this allow access to previously un-translated novels, it also supports various charities and gender equality work. The gift subscription also comes beautifully wrapped!
Oddbox – Food waste is a massive issue worldwide, with a third of food being chucked each year. Oddbox provides one solution to the huge amount of fresh produce that doesn’t fit supermarket standards for size or shape, paying farmers fair prices and shipping food across London and South-East England.
Grind coffee compostable pods (also available as a subscription) – If you have a coffee machine, capsules can be problematic to recycle and wasteful. Grind provides Nespresso-compatible pods that can be thrown on your compost heap or out with the food waste. Everything is plastic-free and organic (and the packaging is beautiful).
Bax Botanics – For anyone looking to avoid the booze this year, Bax’s eco-friendly, fairtrade, zesty Verbena non-alcoholic spirit is the way to go. For more info on them and other favourites, see this post for the best alcohol-free spirits.
Tony’s Chocoloney – Aside from producing delicious, CHUNKY chocolate, Tony’s campaigns for ethically produced chocolate that does not use modern slavery or child labour – which unfortunately is more common than you might think. They have vegan and non-vegan options.
Doisy & Dam – Christmas can never have too much chocolate, so here’s another great brand. D&D sources their cocoa from sustainable farms, and as a B Corp, they are serious about transparency. They don’t use palm oil and are 100% vegan.
Charity initiatives/tree planting
Secret Santa Action for Children – For the person who has everything, make a gift to someone else in their name. Action for Children provides Secret Santa gifts for some of the 9 million children living in poverty in the UK. This allows them to have a hot meal, a place to sleep or a little gift this Christmas – you choose!
Treedom Trees – Gifts don’t have to be visible to make an impact. Treedom allows you to plant and name a tree around the world that will allow smallhold farmers to have an extra source of income or food source, all while soaking up carbon dioxide from the atmosphere. All trees are geotagged, so you can check in and see how your tree is doing! Use the code FLORA20 for 20% off whichever tree you buy.
Adopt an animal through WWF – This is the perfect present for a child or young relative that keep on giving through regular updates. This provides funding to keep that species safe, and you get a little welcome pack to show thanks.
If you enjoyed this post please do share and tag Hattie and me on Instagram! That way we can support more businesses and make more of a change. What are your favourite ethical and sustainable businesses – why not tag them on Instagram or Twitter to support them?Happy shopping!
Black Friday is theoretically a great way to boost shop sales made each year – 30% of all retail sales occur in the month between Black Friday and Christmas, giving a much-needed boost both to online stores and in most years brick and mortar stores too. It also allows people to purchase goods they need and would otherwise not be able to afford, such as white goods and electronics.
But what are the ethical implications of nearly 50% of items for sale being reduced each year for a weekend of mass shopping? How does this impact the supply chain and environment? Despite a slower increase in sales year on year in the UK vs. the US, there is significant harm caused by the surge of sales globally over the Black Friday weekend.
Where does your money go?
One of the arguments for Black Friday is that is boosts the economy and benefits many brands and businesses. However, the companies most likely to benefit from Black Friday are those with the largest mark-ups on their items, who likely do not have great ethical credentials and who benefit from tax havens, thus not contributing to the economy as much as you might hope. According to ecommerce stats, shops with over $1bn annual sales see a 62% boost in sales over Black Friday, whereas smaller shops see only a 27% growth. In 2018, Amazon, Ebay, Apple, Sony, Currys and Missguided profited the most from Black Friday sales in the UK – these are hardly small brands struggling for profit. Amazon’s tax avoidance has been known about since 2012, as well as their operations which run through Luxembourg to avoid paying any tax in the UK, thus not actually benefitting the UK economy as much as expected.
Small, independent brands have to compete with low prices from mass corporations such as these year round, thus profit margins are miniscule even when paying full price. These companies cannot afford to cut prices further over Black Friday, and thus aren’t the ones benefitting from the increased spending.
How can they cut prices so significantly?
When Missguided sells jumpers and dresses from as little as £5, it begs the question how much mark-up was on the products before, and how little the factory workers get when a dress sells for that little. In 2017 there were reports of UK garment factory workers being paid £3ph in Leicester – less than half the legal minimum wage at the time – in order to compete with clothing made in China and Bangladesh. Clothes made abroad often have even more significant problems, such as utilising child and/or slave labour. Worryingly, most brands these factories were producing for claimed to not even know that the factories were producing clothes for them, highlighting the need for transparency across the supply chain.
In recent years, shoppers have move from shopping primarily at brick and mortar stores to shopping online, raising the added issue of packaging. Many small items will be wrapped in mounds of non-biodegradable plastic packaging, often in a box inside a box. This mound of packaging will likely primarily end up in landfill.
This year, with most Black Friday shopping taking place online, stories of injuries and even deaths thanks to the commotion of Black Friday are likely to be limited. However, these are yearly examples of how consumerism brings out the worst in shoppers. We tend not to make good decisions when stressed – simple neurobiology – and so Black Friday is one of the worst days to make purchasing decisions. 21% of Brits purchased something on Black Friday that they later regretted, at an average of £83 per person. The pressure of Christmas looming, limited items for sale and other shoppers going wild means that it’s unlikely Black Friday will be spent purchasing goods we need, instead leading to panic-buying items we’ll never use.
Shop and factory workers
Nothing is free. However much you save on an item, there will always be a cost somewhere. Unfortunately, during busy times of year this is often passed onto the workers who create and package up items to be dispatched. Working overtime in factories, dispatch centres and on the shop floor is gruelling, with reports of timed loo breaks or worse, nappies, as well as long days and unsafe working conditions. I personally received numerous messages when researching for this topic from retail workers who dread Black Friday yearly due to the horrendous behaviour of customers and stressful conditions in store.
With the UK panic-buying millions of items that are not needed, the volume of returns in the month after Black Friday skyrockets. This costs the retailers considerable amounts of money, resulting in a dip in profits, which again harms smaller businesses considerably more than larger ones.
Reports have suggested that it can cost a retailer twice the price of delivery for a product to be returned to the supply chain. In addition, the environmental costs are huge. When a product comes back to the warehouse it has to reprocessed, cleaned, repaired, repackaged and made ready to be bought again. In total, it will pass through seven pairs of hands before it is back on sale again – at which point it may be reduced and further devalued, perhaps even ending up in landfill, with devastating environmental effects. All of the above, combined with the extra packaging and shipping emissions mean that returning items en masse is both bad for business, and bad for the environment.
Black Friday encourages us to buy things we don’t really need, getting caught up in the frenzy of deals ‘too good to turn down’. Even people who are aware of the above issues can get carried away with the aggressive marketing tactics used by many brands – if you’re online or in town, it’s impossible to ignore. Even Instagram’s replacement of the notifications button with the ‘shopping’ button (who even knew Instagram was somewhere to shop?) is an example of the lengths brands and businesses will go to, to encourage consumers to consume more than ever before.
My Black Friday rules are to avoid all ‘big deals’ and instead support small brands and independent businesses to buy Christmas presents – it scratches the shopping itch while simultaneously benefitting businesses that otherwise lose out at this time of year to bigger brands. If I need something big (furniture, white goods etc.) I’m likely to wait for Black Friday (this year I’m moving house and will certainly be looking for goods I need in the sales), but otherwise I avoid the day altogether.
We all need a little good news right now. The world is a terrifying place, compounded by a barrage of 24/7 news via social media. Even if you choose to switch off from the news, it’ll probably find a way to find you.
I have spent some time curating my Instagram feed to be a mix of educational, funny and heartwarming – I have no room for negativity or accounts that will make me feel bad about myself. There’s no point knowing everything going on in the world if it incapacitates you!
I’m just going to caveat this with: we all know social media is bad for our mental health. By all means, follow these people! But don’t forget to wash your face in the morning, make your bed, eat good food and get outside too – your body and mind will thank you.
Most news is negative. But not here! The Happy Broadcast shares near-daily posts designed to lift your mood and balance the bad. They have a book too! Good Christmas present idea for the anxious scroller?
If you’re into caring about the environment (yes, I do care about not killing the only place we have to live), this is the account for you. A lot of environmental news is not good news, but the account puts together some positivity for its 22.2k followers.
If you find me staring at my phone and crying, it’s probably because I’m watching another Dodo video. Crying may not be within the remit of what you want from a ‘positive IG account’, but trust me, they’re happy tears.
I hope these accounts help you get through these next few months. I’d love to hear your favourite accounts to follow! Comment down below. Don’t forget to share this post if it made you smile!
Mud splatters, soggy shoes, dirt EVERYWHERE. As we move into the wetter months, one of the inevitabilities of spending lots of time training outdoors is the need to wash your clothes all the time. However, washing clothes is energy and water intensive, and 40% of clothes that we throw into the wash could be worn again.
Here are some tips to make the most of your workout wardrobe and ensure your clothes last as long as possible, as sustainably as possible.
Only wash your clothes when dirty
You might be tempted to throw your kit in the wash after every trip outdoors, but there’s a chance they don’t actually need washing each time, especially items such as leggings and outer layers. Over washing clothes can shorten their lifespan and release microfibres into waterways, damaging aquatic ecosystems. For clothes somewhere between clean and dirty, consider using an antibacterial spray such as Day 2 to reduce odours and make your clothes last an extra day.
Use a guppy bag
The washing of synthetic fibres is assumed to be the primary source of microplastics in the oceans, with 640,000 – 1,500,000 released in each wash. Guppy bags trap microfibres released by synthetic fabrics, which activewear is full of!
Don’t use fabric softener or tumble dry
Fabric softener can ruin activewear and reduce their sweat-wicking ability. Tumble-dryers can also damage activewear and use large amounts of energy, so air dry your clothes where possible, or dry on a low-heat setting.
Pre-treat stains and wash cool
One of the main reasons that ‘hot washes’ (40 – 60 degrees) are recommended is to remove stains. By pre-treating your clothes (I have found this Ecover stain remover to work well), you reduce the temperature it needs to be washed at, and ensure the worst stains still get removed. Washing clothes in a 30 degree cycle rather than 40 degrees uses 40% less energy and is less likely to damage clothes or fade colours. This saves money in the long run, both in bills and also having to buy new clothes. Always use liquid detergent for cooler washes and don’t add more than the recommended amount, or it’ll build up. Liquid detergent cleans better than powder and goes further. Check out sustainable products you can use for your laundry.
If you’re worried about odours, add half a cup of white vinegar to the wash load and this will neutralise odours.
How to clean your trainers
Trainers and trail running shoes can generally take a pretty good battering, but avoid damage by removing excess mud when returning from a mucky run. I tent to wait until they’re dry and then hit them together outside to remove the worst of it.
To wash: If you have coloured trainers, remove white laces before putting them in the wash, or the colours may leach. Remove insoles and then place the trainers and insoles (if washable) into a pillowcase and into the wash. Wash on a cool wash with a towel or similar to stop them flying around the washing machine. Dry them in an airing cupboard or somewhere warm, but not on the radiator or tumble dryer – excessive heat will ruin them.
What are your top tips for taking care of your activewear sustainably? Any secret tricks? If you enjoy my posts regularly, please consider contributing so I can keep this page up and running (no pun intended).
I first learned about rewilding in depth at university, where we explored it as a means of conservation, in contrast to ex-situ conservation programmes, such as zoos. When we think about conservation, often we think about large mammals – tigers, elephants or pandas, perhaps – and not entire ecosystems, from fungi to ancient trees and everything in between. With 2021 – 2030 labelled the ‘decade of ecosystem restoration‘, now seems like as good a time as ever to talk about how rewilding could fit into our sustainability goals and increase biodiversity.
In Europe and North America (rewilding’s biggest proponents), rewilding often takes different forms, with the latter focusing on wildlife corridors for large mammals, and the former decentralising large mammals, focussing instead on habitats, not individual species. Either way, rewilding is essentially recreating habitats more similar to those that existed before human intervention, to the benefit of the natural ecosystem.
Helps nature recover
With 41% of UK species in decline and 15% threatened with extinction, it is evident that nature needs all the help it can get. Habitat loss and degradation have meant that the ecosystems in which many animals live are changing at a rate that they can’t adapt to. While woodland cover had actually increased, more unique habitats such as wetlands are vital for so many of the UK’s native species. Rewilding is not the only option for improving species outcomes, but it had the potential to significantly help, when done in the right way. More complex and robust ecosystems will be better able to withstand future environmental pressures.
Reintroduce missing species
Of 8,431 species assessed in the UK, 15% were classified as threatened with extinction from Great Britain, and 2% are already extinct. Rewilding habitats has helped with many conservation cases, both here in the UK and globally. Here is a great list of some of those success stories. Reintroduction of species cannot happen without significant amount of their native habitat being available, so rewilding could play a major part in global conservation efforts.
Revitalise communities and bring economic benefits
While an entirely anthropocentric view, ignoring the economic benefits of rewilding would be foolish, as often this is the key way of getting these projects funded and facilitated. In the UK National Parks and nature are seen as a national treasure, but even abroad, many governments are starting to see the economic benefits of protecting, rather than exploiting nature. E.g. North American countries favoring wilderness showed faster growth in their employment and income level than counties in which the economy is mainly based on resource extraction.
“From an analysis of turnover, employment and county-level productivity data, it is estimated that England’s National Parks generate £4.1 to 6.3 billion of Gross Value Added (GVA) in 2012″.
Ecosystem services and other environmental risk management
‘Ecosystem services‘ are the benefits humans gain from nature, including climate regulation, flood management, maintenance of nutrient cycles and, of course, improvement of quality of life. For example, trees lock water into the soil, preventing flooding after lots of rain. There are plenty of examples of how disrupting nature had led to far worse outcomes for humans too – this is just one example. Forest growth also promotes carbon sequestration (absorption of CO2 from the atmosphere), improving air quality. Natural regeneration allows soil recovery and nutrient availability and improved water quality, as forests regulate hydrological cycles too. Essentially, without nature and the services it provides as a byproduct of its existence, we’d really struggle.
Keep us healthy
I’ve spoken a lot about the mental health benefits of spending time in nature, and when you combine that with the benefits of exercise, walking, running or cycling through a rewilded forest is so good for you! Mind charity also released a report in 2018 on the benefits of nature for mental health. Nature is good for your physical health too, and the benefits of avoiding pollution where possible are multifold.
Restore for future generations
I believe that young people nowadays feel resentful at the way nature has been left, in a way that means they have to pick up the pieces. Rewilding is an opportunity to reverse that, and leave our ecosystems in a better position than when we inherited it. A legacy for future generations.
Rewilding and intersectionality – a note
I think it is important to note that the only reason we have to rewild, is because we have de-wilded. Europe did so so long ago that it is difficult to imagine how habitats looked before they were destroyed. North America, however, still maintains some indigenous lands, looked after by indigenous people, nature’s best custodians. It is important not to look at the rewilding movement as one of ‘saving’ habitats (that we destroyed), and instead look to learn from the indigenous philosophies, without marginalising these groups of people.
Historically, much of the (public) environmental movement has been vastly white, not taking into account both the viewpoints and vast experiences of indigenous people and those outside the white middle-class. This is counterproductive on so many levels, and, especially in the United States, where much land is still protected by its Native inhabitants, ignoring this threatens the strength of the environmental movement in its entirety. By its nature, the rewilding movement bases many of its principles on indigenous practises and beliefs, such as reconnecting to nature and respecting the Earth. It is important not to forget that we are late coming to this realisation, and we cannot afford to ignore local knowledge where it exists.
How can we help?
It is important to support charities and projects working to save and restore our natural ecosystems. This doesn’t have to always be monetarily – commenting, sharing and engaging on social media is also valuable. I have listed some great charities both in the UK and abroad below – please do support their work if you can!
Amazon Watch – Since 1996, Amazon Watch has protected the rainforest and advanced the rights of Indigenous peoples in the Amazon Basin. They partner with Indigenous and environmental organisations in campaigns for human rights, corporate accountability, and the preservation of the Amazon’s ecological systems. DONATE.
Rios to Rivers – This organisation’s aim is “to inspire the protection of rivers through youth-focused experiential and educational cross-culture exchange programs, where underserved students are empowered to become informed stewards and ambassadors for their rivers and the communities who depend on them. DONATE.
National Parks Conservation Association – The NPCA works to protect and enhance the US’s national parks. The charity has been going for over 100 years, protecting both habitats and policy changes that would put the national parks and their inhabitants at risk. DONATE.
Woodland Trust – Specifically a charity for UK’s woodlands, this trust works to restore and protect ancient woodlands, and campaign for policy changes where they are needed. DONATE.
Rewilding Britain – Launched in 2015, Rewilding Britain seeks to tackle the climate emergency and species extinction by restoring ecosystems to their ‘natural’ state, providing jobs in the process. DONATE.
Heal Rewilding – A new nationwide charity which looks to buy up low-grade, non productive land and passively return it to its wild state. The sites will be in easy reach of cities for the most benefit. DONATE.
National Parks UK – There are 15 national parks in the UK, and this organisation works to manage the maintenance and restoration of these spaces, while also benefitting local communities.
London Wildlife Trust – London’s wildlife has been under threat for its whole history, but the LWT helps to manage and expand natural spaces through the work of volunteers and members. It has been particularly hard-hit by COVID. DONATE.
Educate yourself. Join charities, work with NGOs, volunteer, read. I am still learning so much everyday, because I choose to research and look up topics that are important to me.
Share articles, educational social media pages, new studies and more with friends and family. Until nature moves to the forefront of our minds, it’s easy to forget how vital it is, and how much we can help or harm it with our actions.
Remember intersectionality in your activism. I have been guilty of viewing environmentalism from a purely white, UK-centric viewpoint, but this ignores a huge number of people who are both fighting for, and impacted by nature and natural ecosystems.
There are a million things we could all be doing to decrease our footprint on the planet and increase the number of wild spaces, both here in the UK and all around the world. I’ll be the first to put my hand up and say I’m not doing enough, but I hope articles like these help you realise some of the many ways we can have an impact. Let me know your thoughts in the comments below or over on Instagram.
It’s no secret that I’m a fan of an ice cold Gin & Tonic – in fact it’s the sort of birthday present I could get every year and always be delighted with. I even wrote this piece on combining alcohol and my love for fitness – I think balance is important and would say my attitude to drinking is ‘intuitive’ – I rarely drink to excess, but enjoy a tipple a couple of times a week. With the advent of great tasting alcohol-free spirits, however, I’ve found myself switching more and more to these when I want something non-alcoholic that’s not water or tea, but also doesn’t taste of Ribena.
In the UK, around 20% of the population is teetotal, rising to almost 30% in 16-24 year olds. Among people who do drink, the amount of alcohol consumed is decreasing too – in 2005, 43% of young people said they drank above the recommended limits, but this proportion had fallen to 28% 10 years later. Needless to say, the popularity and availability of non-alcoholic drinks is on the up!
Common among teetotallers and those who choose not to drink at an event, is the expectation from other people to explain why they aren’t drinking, as though this is some unacceptable breach of social norms. Although this obviously shouldn’t be the case, the increase in non-alcoholic spirits and adult ‘mocktails’ makes not drinking at social events significantly easier. They’re also perfect for those of us who enjoy fitness and don’t want to always feel groggy after a night out/wedding/dinner.
Here are some of my favourite non-alcoholic spirits – I hope you like them too! Please comment below your favourites too.
Ps. Because I am a massive gin fan, I like to have most of these with tonic. I find it very refreshing, but know many people aren’t a fan. Most of their website’s have alternative recipes and cocktails, so it’s worth checking those out if you’re keen on giving them a go!
One of the original non-alcoholic spirit brands I was aware of, Seedlip was debuted in Selfidges in 2015, where it was immensely popular as one of the first drinks of its kind. The brand produces three varieties of spirit – Garden 108 (herbal), Spice 94 (aromatic) and Grove 42 (zesty). I like them all, though my favourite is Grove 42. Serve with orange peel, ice and tonic.
“Back in 2013, whilst researching interesting herbs I could grow at home, I came across a book written in 1651 called ‘The Art of Distillation’ that documented distilled herbal remedies – both alcoholic & non-alcoholic. Out of curiosity I bought a copper still and began experimenting in my kitchen.
Three months later I was out for dinner at a nice restaurant in London, not drinking and got offered this pink, fruity, sweet, childish mocktail. I felt like an idiot, it didn’t go with the food, and it wasn’t a great experience. Surely there must be a better way! The dots began to join and I spent the next two years working with my still, my mother on the ingredients, my father on the design and slowly beginning to believe that maybe we could begin solve the ‘what to drink when you’re not drinking’ dilemma with a different approach to non-alcoholic drinks.”
I learned about Bax Botanics via a support system for small businesses during COVID lockdown, and was delighted when I got to try their Verbena ‘spirit’, one of two varieties they currently produce (the other is Sea Buckthorn). The creators of Bax originally worked in wild foraging, so note that everything about this drink is incredibly sustainable and made in small-batches – even their drinks labels are waste from the sugar industry rather than paper. This drink is perfect with cucumber and tonic – just like a G&T. Thoroughly recommend.
“Our drinks were the product of over 15 years working with wild food flavours. The very first incarnations of Bax Botanics actually used foraged ingredients from our local woodland! The brand is completely sustainable, with Fairtrade organic botanicals – the flavours and the green credentials are our priorities. We would still be working in our wood if we couldn’t make Bax Botanics in a kind and sustainable way.”
Columbian-inspired spirit Caleno is a little different to the other drinks on this list, in that it doesn’t aim to replace a spirit such as gin, but instead is delicious in its own right. It contains Inca berries, juniper (it main similarity to gin) and various spices, and isn’t overly sweet to taste, but a little more fragrant that what you might expect from a spirit. It’s extremely refreshing with lots of ice, some lemon and a little tonic. The packaging is probably my favourite of all of these drinks.
This 0.5%ABV drink is extremely close to being alcohol-free, so fits well into this category. This brand has two flavours – Spiced Citrus and Wild Blossom, both of which are beautifully presented and delicious. This isn’t surprising considering the creator is Lesley Gracie, master distiller of Hendrick’s Gin at William Grant & Sons (one of my favourite gins!).
“Inspired by the more mindful, lifestyle choices of today’s consumer, the exquisite liquid comes in two perfectly balanced flavours. We’ve used our distilling heritage and expertise to ensure no compromise on flavour is experienced when drinking the ultra-low alcohol spirit. The flavour is full, from first taste to finish.”
Cornish-based Pentire drinks places sustainability at the core of everything they do, sourcing Fairtrade and organic ingredients where possible, and they offset carbon for all deliveries. They have 2 flavours, Adrift and Seaward. The former is herby and the latter more zesty. They’re not as strong as some of the others, but go perfectly with tonic and a squeeze of grapefruit.
Juniperl is a non-alcoholic alternative to gin, featuring notes of juniper, rosemary and grapefruit. They provide free shipping around the UK and are sold at a slightly lower price point than most of the alternatives, making them attractive for people who don’t want to spend twice the amount for a non-alcoholic alternative of their favourite drink.
“Juniperl was born from a love of gin but a loathing of hang overs. One Sunday afternoon, having spent most of the day lounging around feeling sorry for ourselves, we asked the question, why does drinking have to come with such consequences?”
Price: £18.99 for 70cl, with a £5 discount for buying 2 or more bottles.