Sustainable fishing – what’s the catch?

Whilst not everyone who follows me may be plant-based, I think the vast majority of people who choose to follow my life are at least aware of the fact that we should all be cutting down red meat in our lives in a bid to save the planet. I was pescatarian for 18 years before I chose to move to a plant based diet, which I did for a number of reasons, not least because I studied marine Biology at university and it put me right off.

Before we get started, let me emphasise that I think whatever you are doing to help the environment is a good thing. Whether that means starting with meat-free Mondays or going cold turkey on meat (pun intended), you’re doing what you can and that’s great. My view is that education is always good though, so if I can teach you something new in this post that might encourage you to look at your food in a different way, that’s also worthwhile.

If everyone in the UK switched just one more red meat meal to a plant-based meal per week, it would cut the UK’s greenhouse gas emissions by 50 million tonnes – the equivalent of taking 16 million cars off the road. Every step you make is worthwhile.

Why eat fish?

Fish is generally assumed to be good for you – it’s even recommended in the dietary guidelines that we eat 1-2 portions of oily fish a week to lower risk of various diseases, such as heart disease and dementia, thanks in part to the high levels of omega 3s. Fish consumption could also replace meat consumption, which could have positive environmental impacts, especially if it is red meat that is being replaced. White fish is high in protein and low in fat, so what’s the catch?

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Is fish as healthy for the world as it is for us?

The state of our oceans

It’s no secret that our oceans are struggling. From ocean acidification to over-fishing, we are all to quickly becoming aware that our actions on land do affect even the vast expanses of the ocean. Our oceans are struggling, and the delicate ecosystem is struggling with it.

Fishers remove 77 billion kilos of fish from the seas each year – continuing at this rate will lead to a point of no return for many species, and perhaps our entire ocean ecosystem. Whilst fishing quotas have been implemented in in many areas of the world, these have issues of their own, due to many fish already being dead at the time of being thrown back into the sea. So are there ways to enjoy fish sustainably, or is it an industry that has already taken things too far?

What about Sustainable Fishing?

Fisheries rely on a set turnover of fish per year. Each species of fish has a particular time it takes to breed, number of estimated young and total (estimated) population size. With these figures it should be possible to estimate the maximum sustainable yield (MSY) – the maximum number of fish that can be removed from the ocean without negatively impacting stocks and causing a collapse in any one species. Unfortunately, there are a number of issues with this method, which was calculated in the mid-20th century.

  1. MSY ignores food webs. If we have X number of fish we can remove rom the sea each year, this is removing X amount of prey for a number of predators. Unfortunately (for us and for the fish), a lot of fish we catch also rely on other fish we catch (e.g. tuna eats herring, both of which we eat). Removing too much herring means tuna can’t feed as much, which in turn means less tuna.
  2. MSY is under pressure from governments. If there is a 20% margin of error, fisheries will be inclined to take the maximum amount they can (because this is their livelihood, and profit is important). However, this could mean taking 20% more than the ecosystem can sustain. A continual 20% loss doesn’t leave much room for stock replenishment. Governments want to give their people more jobs, so there is little inclination to ‘play cautious’ when it comes to MSY.
  3. MSY doesn’t take into account the age of a fish. Older fish are more productive breeders, and yet as the largest fish, they are also the ones fished out first. This means that whilst healthy fish stocks may be able to produce X number of young per year, a heavily fished population may only produce half that, meaning stocks can never be replenished.
  4. Unknown and lesser known fish have not enough known about their biology. The orange roughy, a popular and hugely abundant deep-sea fish in the late 70s and 80s, was thought to breed at a rate equal to fish of a similar size. Unfortunately, only after stocks collapsed thanks to trawling almost entirely did scientists realise that the orange roughy can live up to 150 years, and don’t produce any young until around 20 years old.

Pressures from governments for more fishing jobs, high prices for rare meats and inaccurate methods of measuring fish populations, MSY is no longer a reliable indicator of how many fish we can remove from the oceans. The fate of the Orange roughy and, more recently salmon, tuna and cod are all examples of this.

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Cod stocks (along with many other popular fish stocks) are taking a nose-dive

Farmed fish are marketed as a more environmentally friendly way to eat fish, because they do not plunder wild stocks – the fish are bred specifically for eating, in a similar way to farm animals. However, due to the high density of fish (leading to disease and thus open water antibiotic use), high levels of waste escaping into the surrounding water and lack of regulation, fish farming using our current methods has a high number of issues too. See below for a summary, and watch this BBC Panorama documentary for more information on the UK salmon farming industry.

Atlantic, sockeye and pink wild salmon populations crashed in the late 2000s (and for multiple subsequent years), thanks primarily to local fish farms. These farms had over 80% prevalence of parasitic sea-lice, a common infection in farmed fish, which infect local wild populations, leading to a 99% reduction in susceptible fish. In addition, due to the release, or escape, of some farmed fish, native populations are interbreeding or being outcompeted, reducing genetic diversity (and thus resilience to threats such as climate change and disease) of native wild salmon populations. The exact same things has happened this year on our own coastline, in Scotland, in part due to sea lice from fish farms.

Essentially, the growth of fish farms to protect wild salmon populations may end up leading to their extinction. 

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So what seafood can I eat?

It took me 18 years to become vegan after turning pescatarian – I realise that changing to veganism or even vegetarianism immediately is not feasible for everyone, for a number of reasons, but it is possible to always be conscious about what we eat. Here are my top tips for eating seafood as sustainably as possible, but it is important to bear in mind that eating less fish is always better for the ecosystem, especially where it is currently so vulnerable.

  • The Good Fish Guide tracks stocks of fish globally, and gives advice for fish to avoid, down to the location it is caught and the catching method. Use this to check whether certain fish are abundant or struggling.
  • Avoid any fish without the ‘sustainably sourced’ blue tick on their packaging (see image below). Currently Anchovies, Seabass (farmed and wild), Bream, Cod, Eel, Lobster, Marlin, Mullet, Plaice, Pollock, any rays and skates, Salmon (esp wild caught), Swordfish and Sardines (baby pilchards) should all be avoided.

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  • Avoid anything that has been caught by trawling, drift nets or purse-seine and instead go for hook-lining (not long-lining) or spear caught. Trawling (especially bottom trawling) is incredibly damaging to the ecosystem and catches large amounts of ‘bycatch’ – animals that are not intended to be caught, but often end up dying before being thrown back in the sea. This includes turtles, sharks, dolphins, seals and other fish species.
  • If you are able, avoid unnamed ‘white fish‘, any smoked fish and fish fingers. On average, 30% of fish is mis-labelled, increasing to 82.4% for smoked fish, meaning making sustainable choices becomes considerably more difficult. Terms such as ‘rock salmon’ hide the fact that you are, in fact, eating shark (this is another name for the endangered dogfish, a type of shark), and ‘white fish’ could be any number of endangered species. Buy whole fishes where possible to avoid this.

“People should know where their fish was caught, how and when, and what species it is. If you don’t know those things, you can’t make informed choices on whether you can eat a fish with a clear conscience”.

Read more: https://www.newscientist.com/article/2196872-a-third-of-fish-sold-is-mislabelled-heres-how-to-avoid-being-duped/#ixzz5x9grD14g

  • Save fish consumption to times when you are by the sea and can see the fish you are eating whole at a restaurant, or consume fish you’ve caught yourself. The chances are it’ll be local, potentially sustainably caught (although this is not a definite) and you are supporting local fishers, who struggle to compete with the huge commercial trawlers.

 

Summary

Fishing is not intrinsically bad for the environment, especially where fish consumption can replace/reduce red meat consumption, which ultimately has the most negative impact on the environment. Ethics notwithstanding, fishing is an industry that supplies over 3 billion people with a major source of protein, and over 90% of fisheries are small scale, with around 50% of workers being women.

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However, the methods in which we fish on an industrial scale are undoubtedly failing in their job to preserve the world’s largest ecosystem. There are ways in which we can help, primarily by avoiding all fish that are unsustainably sourced, and cutting down on our overall fish consumption. Avoid smoked fish, processed fish and unspecified ‘white fish’. Buy whole fish where possible and know where it has come from.

To be clear, the majority of people in the West are eating too many animal products and I believe that the best way to counteract that is to go vegetarian or vegan. It is possible, I believe, to fish and farm sustainably, but as it stands we are so far from this becoming a reality. It doesn’t seem fair that some people should have to go vegan to make up for the people who won’t make small changes, but this is the world we live in, and I think that’s the way it has to be.

“So long as we largely consume protein from animal sources, our obsession with protein is also likely to be bad for the planet.”

To find out other ways in which you can reduce your environmental impact, watch this vlog – ‘Top Tips to Save the World‘.

 

Further reading:

If you’re looking to learn more about the issues of the illegal shark fin trade and by-catch, the documentary Sharkwater Extinction is both excellently filmed and eye opening.

If you’re interested in learning more about fish farming, and why it perhaps isn’t the ‘eco friendly’ version of fishing it purports to be, watch this BBC Panorama documentary (UK only I believe).

 

Come and find me on Instagram and YouTube, where I talk more about these things. Thanks so much for reading! 

Royal Lancaster Hotel, London

I’m a massive fan of doing cute things with a partner or friend just because. No need for an anniversary or birthday – flowers/dinner/a cute homemade card can be shared any day. It’s even better when it’s unexpected! When The Royal Lancaster invited me to review their hotel bordering Hyde Park I jumped at the chance – it was the perfect opportunity for a little date night, just because.

The stay was kindly gifted but as usual, all views are my own.

 

Check-in is from 2pm at the hotel, and we arrived at 4pm to have some time to take a look at the facilities before dinner. The hotel is huge and beautifully furnished – minimalist luxury. We were shown up to our room (we were upgraded to the Park Suite) and given a little tour. The first thing that I noticed were the amazing views of Hyde Park – many of the hotel rooms give a breathtaking view of the park, and you can see various London landmarks out of the expansive windows.

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The views are SPECTACULAR

The room was beautifully decorated with minimalist (but cosy) décor – I have taken notes for my future house! Amenities include a bath, walk-in shower, fast WiFi, hairdryer and a TV with extras such as iPlayer and YouTube (through which we played music) etc. The room was perfect and I have no complaints!

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Tempting to steal decor notes for my future house!

Before dinner we headed to the gym. There is no spa at the hotel, but they do suggest visiting Hyde Park for a dip in the Serpentine, which could be nice at certain times of year. The gym is described as being ‘well equipped’ which I wouldn’t argue, so long as you have only basic equipment needs. Consistently I feedback to hotels with gyms that more and more people require more than solely cardio machines and light weights. I have seen this changing slowly, but there was room for improvement at The Royal Lancaster. The gym was not busy (only one extra person) and is open 24h a day, 7 days a week, which is great. It could have benefitted from some extra weights-setups, e.g. chest press and squat rack (I think of these being basic in a gym). Water and towels are provided.

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Making the most of the hotel gym

We booked dinner at The Island Grill, one of the hotel’s two evening restaurants, for 7:30pm. The hotel is open to non hotel-guests and was pleasingly busy – a sign of a good restaurant! We were told that the chef previously worked at The Shangri-La at The Shard, and this certainly came across in the cooking. Even without knowing much about the restaurant in advance of our dinner, it was immediately obvious that the restaurant places huge emphasis on sustainability by prioritising seasonal and local ingredients, and offering a wide range of vegetarian and vegan options. The restaurant earned 2 AA Rosettes and won the Sustainable Restaurant Award in 2015. Of course, as a vegan I would have loved a couple more vegan options (e.g. a veggie buger and some grilled options), but what we ate (pea soup, wild mushrooms on sourdough, heirloom tomato and mushroom filo) was delicious. We ended the meal with a ginger cake, which was very heavy but still delicious. If you’re a keen wine drinker, the alcohol selection is extemsive but not overwhelming, and labels all the vegan options available, which was great! We had an amazing Rosé from France, which was £32 per bottle and went down very easily.

 

I have not slept as well as I slept in our hotel room is a very long time. The bed is huge and extremely comfortable, and the room has aircon – vital for a good sleep on warmer days. Any noise from the road 16 floors down was blocked out by the thick windows, and I slept like a baby. Would thoroughly recommend for a good night’s sleep.

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The spacious (and air conned) bedroom was very much appreciated!

The next morning we enjoyed breakfast at the Park Restaurant overlooking Hyde Park. There were options from both a buffet bar and a la carte. After the amazing vegan dinner I was disappointed to only see one vegan option on the menu. I ended up ordering the ‘crushed avocado’ without the poached egg. It could have done with more toast and more avocado (having got rid of the eggs), but it was delicious! The buffet bar was extensive and very pleasing – we ate a lot of really great food. Unlike many buffets where quality is compromised for quantity, everything we ate was great. As with most hotels, the buffet could have benefitted from vegetarian, gluten free and vegan signs on each of the food items for ease of choosing – it was not always obvious.

 

TL;DR

  • The Royal Lancaster Hotel hosted us for an AMAZING night in their Park Suite.
  • The rooms are beautifully decorated and spacious, and the beds are incredibly comfortable.
  • The gym was decent but could have done with much more equipment.
  • I was very impressed by Island Grill, one of the hotel’s restaurants, with a focus on sustainability.
  • I slept incredibly well and we weren’t disturbed by any noise from adjacent rooms or the street throughout our stay
  • The breakfast bar was great, but both the menu and bar could have done with more vegan options.
  • Would thoroughly recommend if you’re looking to stay somewhere very ‘London’ – you will not be disappointed!

 

The Amazon Is Burning

What on earth can we do to help?

It shocked and saddened me to the core when I heard a few days ago about the huge fires raging in the Amazon rainforest. Not only had I heard nothing about it on the news, I was also totally at a loss as to what was causing it and what I could do.

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The extent of the fires is so great you can see them from space. Source: NASA, Aug 13

 

I know I’m not alone in this – as more and more people have been sharing the news across social media, I have seen the same comments time and time again. ‘This is so tragic, but what can I do to stop it?’. Whilst Notre Dame had to be saved by private billionaire donors, we’re lucky that each and every one of us can have a part to play in the preservation of the lungs of our world.

 

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Some facts

  • The Amazon rainforest is key to fighting climate change on our planet. It produces much of the world’s oxygen and acts as a carbon sink, and without it there is no way we can expect to fight climate change.
  • The fires are often started intentionally, in order to clear land for the growing of crops and grazing of cattle. Weaker enforcement by authorities mean that farmers have been able to organise ‘fire days‘ without legal consequence.

Cattle ranching is the largest driver of deforestation in every Amazon country, accounting for 80% of current deforestation rates (Nepstad et al. 2008). Amazon Brazil is home to approximately 200 million head of cattle, and is the largest exporter in the world, supplying about one quarter of the global market.

  • Brazil has had more than 72,000 fires this year, an increase of 84% on this time last year. Brazil houses 60% of the Amazon rainforest.
  • The fires release both Carbon Dioxide (228 megatons so far this year) and Carbon Monoxide, a toxic gas, which is being carried beyond South America’s coastlines.
  • The deforestation rate in the Amazon has increased markedly since July, with areas the size of Manhattan being cleared daily, partially due to encouragement by the new far-right president, Bolsonaro.
  • If deforestation continues at its current rate, the trees will not be able to regrow, and much of what was forest will become savannah, with devastating effects on biodiversity and the future of the planet.

Carlos Nobre, a senior researcher with the Institute of Advanced Studies at the University of São Paulo, said the surge in deforestation was taking the rainforest closer to a tipping point at which swaths of the usually humid forest would become a dry savannah, with dire consequences for the climate, wildlife and forest dwellers.

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That’s depressing. So what can we do? 

Human-made fires are especially hard to stop, but there are some things we can do to help, both immediately and moving forward.

1. Donate to one of the below charities, all of which aim to raise awareness and actively protect the Amazon rainforest (edited list courtesy of cnet, which has more information, and CBS News).

The highlighted bullet points are charities that receive the highest ratings on Charity Navigator, a non-profit that evaluates financial health, transparency and accountability in charities – if you can only donate to one, make it one of these.

  • Donate to the Rainforest Foundation, which is committed to making sure donations made reaches projects such as supporting environmental defenders, indigenous advocacy organisations and deforestation monitoring.
  • Donate to Rainforest Action Network to protect an acre of the Amazonian rainforest.
  • Amazon Conservation Association accepts donations and lists exactly what your money goes toward –– whether it’s planting trees, sponsoring education, buying a solar panel and preserving indigenous lands.
  • Donate to the Rainforest Trust to help buy land in the rainforest. Since 1988, the organization has saved over 23 million acres. 
  • The World Wide Fund for Nature (known as the World Wildlife Fund in the US and Canada) works to protect the  species in the Amazon and around the world.
  • Donate to Amazon Watch, an organization that protects the rainforest, defends Indigenous rights and works to address climate change.
  • Donate to the Amazon Conservation Team, which works to fight climate change, protect the Amazon and empower Indigenous peoples. 
  • Amazon Conservation accepts donations and lists exactly what your money goes toward. You can help plant trees, sponsor education, protect habitats, buy a solar panel, preserve Indigenous lands and more.
  • Donate to One Tree Planted, which works to stop deforestation around the world and in the Amazon Rainforest. One Tree Planted will keep you updated on the Peru Project and the impact your trees are having on the community.

2. Cut your beef consumption. Much of our processed meat, e.g. burger meat, is sourced from the Amazon, and Brazil is the world’s largest exporter of beef. Although many people argue that soy is a leading cause of deforestation, as much as 80% of this production is to feed farm animals, requiring 10x the amount of land than if we were to eat the soy directly. Avoiding soy from the rainforest still might not be a bad idea either, but giving up beef (at least non UK-raised beef) is your best course of action.

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Livestock farming is an important driver of deforestation, and not just in the Amazon

3. Use Ecosia instead of google as your preferred search engine

4. Sign petitions such as the below:

5. To ensure responsible logging, only buy wood products with the FSC logo, or buy second-hand. Much of the world’s trade in wood is from illegal logging.

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A deforested plot of the Amazon near Porto Velho on Aug. 21. Image: Reuters

 

Please do share this far and wide if you can – we are not helpless, even where we are unable to douse the fires ourselves. Collective action is powerful – find me on Instagram and let me know what you’re doing to help!

EDIT: My friend Sophie Hellyer, who recently spent some time in the Amazon, mentioned two further organisations helping out on the ground, Instituto Socioambiental and Peoples of the ForestLocals that she worked with suggested these, but I have not vetted them. Woth checking out regardless!

 

Is your bank unethical?

Banking isn’t exactly short of negative press – with the 2008 recession, news of shady investments and excessive pay, people are seeming more and more disillusioned with mainstream banking. But are there alternatives? Are they safe? That’s what I set out to answer.

I had never considered how banks use money until recently, when I found out about an ‘ethical bank’. My first question was ‘if there are ethical banks, what are the rest doing that is so unethical’?

Here’s a little insight into my research, which will hopefully help you make more informed choices about what you want your money to be doing in the future!

All of this information is from talking to people and doing research online. I’m not a professional but have put in references and links for you in case you want to do further reading.

What makes most banks unethical?

Banks are a business like any other. Their primary goal is to make money while providing a service to users. In general, the unethical part of most banks becomes visible when you look at where they invest their money, and there have been a few court cases in the past with banks that have been caught being complicit in illegal activities, such as funding drug cartels (and more recently too). Most of the business they carry out however is totally legal, it just might not be in line with your personal values.

Ethical Consumer magazine released a report in 2018, stating that the UK’s biggest 5 banks ( Barclays, HSBC, Lloyds, RBS and Santander) are hindering our efforts to tackle climate change by profiting from some of the world’s most harmful industries, such as fossil fuels.

As if that weren’t bad enough, most mainstream banks also use money from consumers to fund various other industries, such as nuclear weapons, tobacco (full report on why this does harmful than good) and fracking.

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Would we be in a better position to fight climate change if it weren’t for big banks?

Worryingly, there is little incentive for banks to disclose where their money is going, and as such it has been incredibly hard for the average consumer to even begin to figure out which banks might be morally bankrupt, and which might actually be able to benefit the world we live in. Thankfully, Ethical Consumer has done the reports, and these are the banks that came out on top:

Triodos

Triodos is one of the most transparent banks out there, meaning that every investment decision they make can be seen by everyone. It publishes details of every organisation it lends to, and is known for specialising in sustainable energy, organic farming and culture, helping local communities.

“We want people to really think about what their bank is doing with their money. Money doesn’t have to be invested in the arms trade, fossil fuels and tobacco – it can be used to do good things that help build the society we want to live in,” says the bank.

Triodos has 715,000 customers across Europe, lending £6.5bn to projects making a positive impact on the world. The only downside is that it costs £3 per month for a current account. Huw Davies, head of retail banking says that there is ‘no such thing as free banking’, and that someone always pays, e.g. via hidden penalty charges and hidden fees. Triodos is about as transparent as it gets.

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Co-op

Co-op bank is the only highstreet bank with an explicit ethical policy, including (but not limited to) never investing in fossil fuels, companies that test on animals or arms manufacturing.

In 2011 the bank suffered huge losses and was sold off to private shareholders, leaving its ethical policies in doubt. However, as of 2018, the bank proved that it was able to continue running with ethical investments only, and is watched closely by a customer union, to ensure no dodgy investments get made. It seems to be making a comeback, so could still be a good option.

Monzo

If you’re a millennial, there’s a chance you might recognise Monzo’s eye catching ‘hot coral’ banking cards. Launched in 2015, Monzo has been breaking crowdfunding records since, and is a ‘fintech unicorn‘ – one of the rare British startups to be already valued at over £1bn.

Similar to Triodos and Co-op, Monzo is all about transparency. Anyone can read minutes from Monzo meetings, and they have just hired a diversity inclusion leader – 26% of Monzo’s staff identify as non-straight, and 45% of the staff are female.

Whilst no doubt better than the majority of banks, Monzo appears to focus less of sustainability and ethics than the above two options. However, if you’re looking for an intuitive, user-friendly option that has all the functionality to help you save, use money abroad and soon even pay off your mortgage (once you’ve saved enough to get one), Monzo could be for you.

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The easily identifiable online banking card of Monzo (ft. Lily Allen’s hand)

Handelsbanken

This Swedish bank has been operating in the UK since 1982, with over 200 independent branches. As each branch is decentralised, customers belong to a local branch rather than an umbrella bank, meaning that each customer is known by the local bank, leading to better and more ethical lending decisions. Unlike many banks, staff at Handelsbanken are not pushed to sell dubious packages to customers that they don’t want or need – this has led to the highest rating among personal and business bank customers for satisfaction and loyalty.

Charity Bank

Charity Bank is an ethical bank that ‘uses savers money to lend to charities and social enterprises’. They have lent over £278m to these causes since 2002, funding community projects, the arts, education and training, the environment and more.

Similar to Triodos, they are incredibly transparent about their lending, and you can read up about how each penny is spent here. Not only this, but they also provide practical support and free seminars for those working in the charity sector, helping them achieve their goals and help others. If you’re interested in helping out local communities, this could be the bank for you.

 

Summary

Many people don’t want to change banks because of the faff of having to change account number, sort code and PIN, and for good reason. When we get a phone we get to keep the number for life – why is it not the same for banks? Unfortunately, despite the increasing number of ethical options out there, bank switching appears to have remained relatively stable, perhaps because of the complications involved in switching.

I cannot recommend more choosing to switch banks, even if only for some of your money, especially if you are with one of the main banks, e.g. HSBC, Barclays, Nationwide etc.

We choose to spend our money the best we can day to day, and yet fail to realise that the rest of our money, no matter how small, is still being spent on investments that likely don’t align with our values.

Is it not more important that the bulk of our money goes towards projects that have positive impacts? Perhaps this is over simplifying, but I cannot help but think that it is really the least we can do, if we are able.

TL;DR

Mainstream banking is pretty bad for the world. I’ve switched to Triodos Bank and you should too.

Read more here.

 

I would love to hear your thoughts on this! I know it’s a huuuuuge topic and I’ve tried to cover what I can in here. Essentially I wanted to share that there are options, so we don’t have to all be stuck in the abusive relationship that is mainstream banking. Please do comment and share, and come and find me on Instagram to let me know what you think!

Carbon offsetting

We all know flying is bad for the environment – it’s suggested that commercial flights account for just above 2% of global carbon emissions, including the large proportion of the world that don’t fly at all. Whilst shaming people about flying is not the answer, those of us who are able to do something about it probably should. Not flying is not always possible (and let’s be honest, we all love a holiday every now and again), so carbon-offsetting is becoming more and more popular, with new organisations popping up with various solutions to the problem.

Below are some that you suggested, with some honest input about my flying habits, costs and plans for the future. I’d love to hear your thoughts on this!

 

Hometree.ie at Moy Hill Farm

If you’re looking for a relatable, home-grown feel, Moy Hill Farm tree planting is perfect. My friend knows the owners and frequently visits, seeing her previously planted trees. “By pledging you will be supporting a regenerative eco system” – Moy Hill also works with community to grow food and regenerate woodland to benefit the local community and wildlife. So far the charity has planted 14,000 native trees, such as Oak, Hazel and Birch. It’s difficult to know exactly how much carbon 10 trees (the minimum amount you can pledge) will offset, but knowing you are contributing to an amazing community project to the benefit of the local wildlife and environment is great.

 

Chooose.Today

Chooose uses your donations to fund the best UN-verified COreducing projects in LEDCs. Just £2.50 per month (their ‘climate neutral’ option) offsets approximately 3 flights from Oslo to London per month. Donating different amounts per month allows you to be ‘climate positive’ (£3.99 per month) or a ‘climate champ’ (£7.98 per month), offsetting different amounts of flying. The website is easy to use and offers both subscriptions (donations per month) and one off donations (e.g. 6 month or 1 year options), depending on the amount you’re looking to offset and how much money you’re willing to part with. I love this idea and it’s super easy to use, but also think moving your money to an ethical bank (e.g. Triodos) could have a similar effect without actually costing you any money.

 

My Climate.org

The Swiss not for profit organisation Climate.org works with partners both locally and globally to educate and consult on climate-protection projects. For individuals, it also provides a calculator for you to be able to calculate accurately your emissions, whether flying, driving, or simply living at home. After putting in your details, it provides a cost to offsetting those specific journeys, supporting international projects and sustainable development worldwide. There is some choice as to where your money goes e.g. helping smallhold farmers reforest areas or enable efficient cookers for women in Kenya.

I love this idea because it is very specific as to how you can offset your lifestyle. It also makes you think twice about longhaul flights. If I were to offset all my flights this year, according to this calculator it would cost me £153, the vast majority because of travelling to Tokyo for the marathon. For shorter journeys (e.g. Copenhagen) a payment of £5 was enough (bearing in mind this doesn’t include other travel).

 

Climate Care

Climate Care turns ‘climate responsibilities into positive outcomes’ providing tailored programmes to help organisations and individuals offset carbon emissions. This isn’t their only selling point though – they also work with governments to deliver large-scale emissions reduction projects and work with communities in LEDCs to build sustainable projects, improving the lives of people and benefitting the environment.

They also provide a calculator, which once you’ve calculated how much carbon you want to offset, gives you a cost for doing so. On this calculator it would cost me £53.40 for this year’s flights, compared to the £153 of MyClimate.org, but this could reflect the type of projects they’re funding. If you don’t know how much carbon you need to offset, Climate Care also provides flight, car, energy, event and business to calculate approximate carbon emissions, before allowing you to checkout, funding various projects around the world.

 

Atmosfair.de

Atmosfair is a German non-profit organization that actively contributes to CO₂ mitigation by promoting, developing and financing renewable energies in over 15 countries worldwide. They rely on donations from individuals and businesses, working with both to mitigate emissions, with an emphasis on air travel, as currently there is no technological solution for greener air travel (e.g. electronic planes, although interestingly hybrid planes may soon be a reality). Atmosfair uses donations to fund the creation of renewable energy sources in countries where they hardly exist, but could be successfully utilised (e.g. solar power across the equator). In this way, atmosfair saves COthat would otherwise be released by the use of fossil fuels in these countries. Meanwhile, locals benefit by being able to access clean energy around the clock, often for the first time.
For personal offsetting, Atmosfair provides a calculator which separates out emissions by airline, so is even more personalised than the other calculators. As I travelled to Tokyo with British Airways, I found that I released 60% less COthan the average airline, taking my offsetting cost for this flight down to just £42.20, from £79 via MyClimate.org. The calculator gives an excellent breakdown of emissions, comparisons and costs for each flight taken, which I love.

 

Trees For Life

Slightly different to the above few organisations, Trees For Life focuses specifically on helping the Scottish Caledonian Forest ecosystem, providing a home for wildlife and regenerating old forest. Regenerating forest is a long process, but provides a multitude of environmental benefits. Whilst there is no calculator on the site to offset your specific emissions, donations to their accredited ‘Carbon Offsetting’ location are used to plant trees in their conservation estate, with the capacity to offset over 50,000 tonnes of CO2. Trees for Life also links to this carbon calculator to calculate how many trees you should plant to offset your particular emissions.
If you’re looking for something close to home (and are based in the UK!), this could be the project for you – it’s relatively small scale with measurable impacts, and speaks to my ecology brain!

 

TL;DR

I was interested to see that most of these companies don’t simply plant trees to offset carbon (what I thought might be the easiest and most marketing-friendly way of offsetting carbon). Most fund global projects to reduce future carbon emissions in one way or another, which means you’re not exactly offsetting your own carbon, but rather reducing carbon that might be released in future.

I love the idea of this, because offsetting carbon does nothing to actually change the fact that COwill always be released as long as non-renewables are still being used. Atmosfair, Climate Care and Chooose fund renewables and energy-saving projects in place of projects that would otherwise use non-renewables, thus changing the future potential emissions.

It’s hard to tell which is my favourite – Moy Hill Farm is close to home, easy and cheap, and provides the option to see the impact you’re having first hand, but no calculator or personalised offsetting that I can see. The Chooose Today subscription model is reasonably priced, scalable according to your income and travel plans and incredibly easy to use – I would say perfect for a present for a climate-conscious friend. MyClimate.org is expensive but comprehensive, and I can’t help but think trying to save money whilst offsetting carbon just means that you’ll be offsetting less carbon, but it’s hard to tell. Climate Care might be a favourite, because it costs less than MyClimate.org and seems to do a similar thing. German brand Atmosfair works closely with airlines, which I love – I think it’s time for the worst emitters to take responsibility for the own emissions, and I would feel more comfortable flying with an airline that I know offsets their carbon. It also provides the most comprehensive calculator that I saw, and reasonable costs too.

 

So, what did I do?

I pledged 10 native trees with Moy Hill Farm, because I love supporting small businesses (and to be honest it was the first one I saw and I wanted to do something there and then). This cost €30.

I offset my flights to and from Tokyo using Atmosfair, as it was the only one that allowed me to specify my airline. This cost €47.

The remaining 3.5T of carbon to be offset for this year’s past and upcoming flights, I used Climate Care. This cost £25.

In future I think I’d just use Atmosfair or Climate Care for all the reasons mentioned above and for simplicity. Don’t forget that if you don’t have money to spare like this, simple changes such as which bank you keep your money in can have huge impacts, either funding things such as arms and tobacco or more sustainable and ethical projects, such as renewable energy. The best one I’ve found is Triodos but I’d love to find some more!

Please comment below with your thoughts, questions and recommendations – I’d love to hear them all!

 

10 eco-friendly household brands

It occurred to me the other day that whilst I was doing my best to eat green and wear sustainable brands etc., my daily cleaning habits are doing a significant amount of harm to the world. With so many options out there that don’t cost the world, I think it’s high time that changes, so I did some research about the best eco friendly and sustainable cleaning brands for you to use in your home.

Cleaning makes me happy and I want it to make the planet happy too

 

Cleaning products: 

Greenscents

British brand Greenscents is the only cleaning brand to have certification by the Soil Association, meaning it has been certified organic. While ‘organic’ and ‘certified’  don’t necessarily equate to ‘eco friendly’, the brand also has a number of other standard that make it significantly better than a lot of mainstream cleaning brands.

Greenscents was named the most ethical brand of cleaning and laundry products in the UK (Ethical Consumer, 2017). The brand is also vegan, cruelty free, transparent in its sustainability and has a hypoallergenic range for those who require it. Read more about its certifications here.

 

Eco-egg

When I first heard about eco-egg I was amazed the idea isn’t already more popular. The premise is that laundry detergent is wasteful (not to mention harmful to the environment), so an eco-egg (an ‘egg’ filled with mineral pellets to clean clothes) saves huge amounts of plastic, packaging and reduces the amount of harmful chemicals used in washing.  The egg is refillable too, and lasts over 200 washes.

I’m yet to use it on my clothes (and have heard some mixed reviews about efficacy on very stained clothes) but keep an eye on my Instagram to see what I think! They also have a dryer egg that reduced tumble-drying time, thus saving energy, and cleaning products that are better for the environment, such as bamboo towels that are washable, cutting out the need for disposable kitchen towels.

 

Bio-D

Another UK brand, Bio-D is fully transparent about their credentials. Here is what they say about their products: “None of Bio-D raw materials are tested on animals, they are all GM free and wherever animal by-products are used they are at the scrutiny and approval of The Vegan Society, Naturewatch Trust, BUAV and the World Wildlife Foundation. Likewise the bottles that Bio-D use are recyclable and contain optimum levels of recycled material”.

Bio D produces pretty much all products you would want to use around the home at an affordable price, so is a good option if you want to start making a lot of difference sustainablity-wise! Also they provide refill bottles of many of their products, reducing packaging waste.

 

Ecover

One of the best more environmentally friendly household brands, Ecover is a global company committed to providing more eco-friendly options when it comes to cleaning. From reducing single-use plastics to changing ingredients to reduce pollution to waterways, Ecover makes a big point of being more ‘green’. In 1992, Ecover opened the world’s first ecological factory, which provoked much media interest. Despite some controversy about animal-testing in the past, the brand now labels itself as cruelty free, and it looks like all animal testing has stopped (as of 2018).

 

Method

Method was merged with Ecover in 2012, to become the biggest green cleaning company in the world. I am naturally sceptical of big brands when it comes to green credentials (the bigger they become, the more they seem to move away from their original purpose), but both Method and Ecover seem to have some pretty good credentials and positive press. For starters, Method is a B Corp company, meaning that it has withstood rigorous testing into the ethical and eco credentials of the brand. They have seemingly high levels of transparency when it comes to improving their eco credentials, so I would say this is a safe bet if you’r looking for a mainstream/global eco brand!

 

Ecozone

Another UK based brand here (yay!). Ecozone is vegan and certified cruelty free, and make the home toxin free products that are also pet friendly, plant based, palm oil free and safe for aquatic life, which is one of my main concerns about mainstream cleaning products. They have a range of accreditations, so a safe bet whatever you’re looking for!

 

Mangle & Wringler

If you’re UK based and looking to support a local, handmade brand, this is where to look! Handmade in the Cotswolds, each Mangle & Wringer product is non-toxic, free from fragrance and colour and uses only food grade ingredients. All of the products are also biodegradable, from renewable/sustainable sources and not tested on animals. I love the idea that it started in the early 1900s from a home soil recipe and is still going!

 

Bathroom products:

Who Gives A Crap

Not a cleaning brand, but I had to include it after discovering it recently. Who Gives a Crap is a loo paper brand (as its name suggests) that gives back. Not only are the products made from 100% recycled materials, meaning no trees are used to create the loo paper, wrapping or packaging. Not only that, but 50% of profits go to charities working to improve access to hygiene, water and basic sanitation in developing countries. Not only this but the products actually work out a lot cheaper than loo paper from your local shop, especially if you buy their big rolls in bulk online. I have a huge amount of love for this brand.

 

Modibodi

Women – Modibodi is a brand that was recently brought to my attention as part of a collaboration, but looking into it I’d like to share more about it. Modibodi is an alternative to disposable period products. With their different absorbencies, Modibodi can be used as an alternative, or in addition to traditional period products to absorb blood. They also have products to stop butt sweat at the gym and wee for those who suffer from incontinence. Having worn their pants before I can say that not only do they work, but they’re also actually super comfortable and flattering! There’s honestly something for everyone on their site.

 

Freda

If period pants aren’t your thing and moon cups scare you, look no further than Freda, a brand that provides sustainable, organic and bleach free period products. Freda has a subscription service to provide you with a personalised box of products through your letterbox in time for your next period (there is an algorithm to predict exactly when it’s going to be)! In addition, a proportion of the profits are used to support UK-based period poverty initiatives, helping asylum seekers, homeless people and school children have access to period products even if they can’t afford them themselves. Sustainability-wise, although there are small amounts of recycled (and recyclable) plastic wrapping the applicator-free tampons, everything else is biodegradable and made in factories that use renewable energy and have a zero-waste policy.

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Shopping rules

With each of our wallets, we have a choice: to buy or not to buy. In fact the choice gets even better – with so many shops having so many ranges year round, the choice gets larger and larger. What should we buy? How often should we buy? Should we buy at all?

Everyone is different in their purchasing habits, which is why I can only speak for myself, but I am trying to make a conscious change at the moment to buy better. I find myself mysteriously wanting a midi leopard-print skirt the moment I see it being put on in fast-forward on Instagram, and thinking about buying a new gold mirror when I see a Made-dot-com advert on the tube. However, in this age of consumerism, waste and neglect, I am desperately trying to come up with ways to spend my money better.

As an ‘influencer’, I think it’s important to remember that gifting (when a blogger/influencer will get sent something for free in the hope that they might post about it) is not impact-free. Just because it didn’t cost anything, it doesn’t mean it doesn’t have an impact, so for the purposes of this post, I am including accepting gifting as purchasing something.

I am not perfect, and have constant cognitive dissonance with my job – do I work with a brand that promotes consumerism? What brand doesn’t? Am I perpetuating the problem by advertising stuff or by using my platform to educate and provide greener alternatives am I actually helping? I don’t think the answer is simple or clear-cut, but I hope that I can at least have some positive impact while I’m here on this earth.

So, without further ado, here are some of my self-imposed purchasing rules for non-essential items.

  1. Ask myself if I can imagine myself using/wearing an item when I am in my own house in 5 years time. At 5 years it has already significantly beaten the average lifespan of an item of clothing in the UK (2-3 years), so may well be worth buying. Timeless pieces and the perfect jumpsuit are often worth buying. Everything else is often not. Basically, you can do consumerism as well as you like, but if you’re still buying stuff, you’re still contributing to having more things. We don’t need more things, we need less.
  2. Message a brand if their product arrives in excess packaging. This isn’t to seem like a dick, but I think it’s actually really important to make your voice known when it comes to your purchases. I recently received a very generous amount of fitness clothing from a brand (that I didn’t know was being sent) and each item was individually wrapped in plastic. So I messaged the brand to ask if they had any plans to reduce plastic packaging in future – hopefully if enough people ask, they will consider taking the requests onboard.
  3. Share amazing brands doing amazing things. Small brands rely on dedicated people and word of mouth. I work with an incredible brand called Freda that sells sustainable and ethical period products with a social mission. For me, buying from a brand like this is a no-brainer – they’re not significantly more expensive than Tampax, have a MUCH lower environmental footprint and have a ‘giveback’ (a proportion of the profits go towards ending period poverty in the UK). However, as start-ups, brands like Freda don’t have huge advertising budgets, or the ability to gift to hundreds of influencers in the hope that they’ll post. It’s by getting loyal customers who share by word of mouth that the message gets round, and each and every one of us can provide that service to brands we love and that we feel should do well. Put your money and your mouth where your values lie – it’s only in this way that small brands that do good can compete with big brands that don’t!
  4. If a highstreet brand has a ‘sustainable/ethical’ range, purchase from that (if you have to buy something). If I’m just looking for ‘something’ (e.g. for an event), I will often head to highstreet stores. Ideally I would be able to shop in advance in more sustainable shops, but sometimes it’s not possible in time, so the highstreet offers a speedy alternative. Whilst a ‘sustainable’ range from Zara is unlikely to have anywhere near the positive credentials as something from a small eco-friendly brand, imagine if Zara suddenly find that 25% of their customers are preferentially buying from their small ‘eco’ range compared to their ‘normal’ clothes. The proportion of ‘eco’ clothes are going to increase, and at that point we can ask for more from them. We have so much purchasing power and brands really are listening!
  5. One in, one out. When it comes to clothes, the vast majority of us have too many. We forget what we own, end up buying more and then check everything back into the same drawer. I do quarterly clear-outs to friends and charity shops, and then maintain that level of clothes – a level where I know what I own, know my special-occasion outfits and try not to buy more. If something new comes in, something I haven’t worn recently goes out. It’s a good system that means everything gets worn!

These are just some of the ways I try to improve the way I live through my purchasing power. I’d love to hear your ideas and tips!

For the love of veganism…

Please can we stop getting at people for doing the right thing in the wrong way? I’ve been seeing reports on social media of people getting told that they’re not doing veganism right, not doing sustainability right, not being the right kind of feminist. Quite frankly, it makes me want to hide the fact that I’m plant based, hide that I love trying to be more sustainable and stop talking about feminist issues, and obviously that’s not the way it should be.

Don’t get me wrong, where is a time and place for calling people out on hypocrisy and certainly times when virtue signalling and moral licencing can get irritating. We could all almost certainly do a lot more to be better people, and it’s always good to question our own actions. However, I would argue that over social media is not the right place to do it for a number of reasons:

  • Meaning gets lost over text, and even well intentioned constructive criticism can end up sounding bitchy or self-congratulatory.
  • Social media is so often a one-way conversation, not allowing for nuance and discussion. Since the purpose of calling out someone’s actions is hopefully to discuss with them the best way to rectify the situation or simply have them better understand your point of view, social media really isn’t the best place for this.
  • You (probably) don’t know the person you’re questioning, however much you think you might, and they almost certainly won’t know you. Similar to point number one, that probably means that any good intentions will be lost. Influencers receive hundreds (if not thousands) of comments, remarks and questions each week, and unfortunately it is easy to miss good intentions when being called out every single day for a different assumed wrongdoing. In addition, because you don’t know them personally you don’t know their full story. Often they will be doing much more than they show on their page, and you just have to assume they have a reason for doing what they are doing.
  • Even if they see your comment and understand it, it’s hard to trust people over the internet. ‘Advice’ over the internet is rarely well received, and the way it comes across is ‘you’re not enough, you should be doing more, and I’m going to tell you how you can be perfect just like me’. Almost no matter how it’s phrased, that’s how it’ll read at a glance. Since telling someone they are wrong is almost the worst way of changing someone’s mind, it’s a bit of a token gesture trying to change the way someone lives their life over the internet. Why should they listen to you? Frustrating though that can be, there are plenty of better ways to make the world a better place, and it might be worth spending efforts in those areas instead.

Perhaps I’m being naïve and viewing people as better than they are. Perhaps the majority of people who talk about issues such as veganism, sustainability and feminism are virtue signalling. However it’s in my nature to give people the benefit of the doubt, and from reading a number of articles on the psychology of getting people to change their minds (from politics to veganism), I’ve come to the conclusion that no matter how honest your intentions are, telling someone that they should be doing better over the internet is unlikely to get them to be a better person.

So what can we do? There are a number of ways you can spread the message you want to spread without a) insulting anyone and b) your message being badly received and experiencing the backfire effect (i.e. someone doubling down on their beliefs after someone else tries to change them).

  • In my experience, conclusions are best arrived at through a person’s own thought process (e.g. telling them to have a different opinion is not going to get them to change their opinion). Raising important questions with allows them to think through the topic at hand an come to their own conclusions. Whether those conclusions are the same as yours or not, it’s better than being uninformed. E.g the reason I started to eat a vegan diet was because I studied environmental biology at university and was given a bunch of facts (in a non-partisan way) to do with what I liked. I started to eat vegan because of those facts, whereas others didn’t, and that’s OK.
  • Since advice is better received from people we know, instead of advising people over the internet to be better, why not try starting a discussion with your friends about these topics? Even if you disagree, it’s interesting to hear others’ opinions on the subject matter, as well as sharing your own. Even without openly discussing certain topics, simply living your life by certain values can have a positive impact on those around you.
  • Use your own page to spread the message you want. Sure, targeting individuals might have a more forceful effect, but for all the reasons above, it’s probably not the best way to change people’s minds. Instead, educate through your own platform. That way, people can come to their own conclusions from the information you give them, and by actively choosing to read your page the advice you give is not unsolicited.
  • Focus on your own self-improvement. I think sometimes we can spend so long pointing out others’ inadequacies that we forget to look within at the places we could improve. If your desire really is to make the world a better place, this is a good place to start.

It’s frustrating when you truly believe that your way of doing things is the best way to not have everyone immediately see that you are right. It’s annoying because you think that if only everyone lived the way you think they should, the world would be a better place. I get that, and I often think the same (if ONLY everyone in the world stopped eating meat). However, if the goal is make real change (as opposed to just wanting to show everyone that you’re right), then I think we could all do better than to tell people over social media that they’re not good enough. After all, we could probably allbe doing more.

I would love to hear your thoughts on this piece, and if you’d like to read more in a more digestible format, head to my highlights and watch the ‘vegan debate’ and ‘unsolicited advice’ ones. Many thoughts in there (both my own and my followers’). Tell me what you think!

Flora_RoadTrrip_269A7913_

3 ways to reduce your climate impact

It’s easy to feel overwhelmed when it comes to facts about climate change. We’re told left right and centre about the inevitable demise of the natural world, and let’s face it, sometimes it makes you just want to throw your hands up in despair and just assume that nothing you do could make the slightest bit of difference. However, the facts say otherwise. Small changes done everyday (especially by the ‘worst offenders’ when it comes to carbon footprint i.e. the people who probably won’t be reading this post) are enough to make small changes. Back in 2003, the Environment Agency reported that small efforts made by a sufficiently large number of people can make a big difference. For example, if every driver took one fewer car journey a week, average nine miles, it would cut carbon dioxide emissions from traffic by 13%.

Barbara Young, the agency’s chief executive, said: “Some aspects of the UK’s environment are improving. Air and water quality is better now than it has been for decades.

“The 20th century’s peasouper smogs and toxic rivers are gone for good. But in some areas progress is slower. And some things are getting worse. If we all resolve to do something where we live for a healthier environment, then together we can make a difference.”

Of course, it is important for governments and policy makers to take action, rather than allowing environmental issues to be marginalised in favour of unsustainable economic policies. However, we don’t need to wait for the law to catch up with what we already know – here are five simple ways youcan reduce your environmental impact every single day!

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Eat less meat

It’s now widely acceptedthat the agricultural industry has some of the biggest negative impacts on our climate today. Feeding over 7 billion people who have an increasing hunger for meat is hard, and it’s taking its toll on our planet and our health.

Reducing your meat and dairy consumption could be the best way to reduce your impact on the environment. New research shows that without meat and dairy consumption, global farmland use could be reduced by more than 75% – an area equivalent to the US, China, European Union and Australia combined – and still feed the world.

The impact of meat on the environment goes far beyond the greenhouse gas emissions too: loss of wild areas to agriculture is the leading cause of the current mass extinction of wildlife, and animal husbandry worldwide leads to environmental degradation through over-grazing, eutrophication, excess water usage and deforestation.

Luckily, in the west we are incredibly lucky to have alternative options to meat and dairy. Substitutes such as tofu and quorn are far less damaging than meat, and are being created to satisfy even the most avid meat lover. Giving up all meat and dairy is the ideal, but even without giving it up entirely it is possible to make a difference. Red meat is the worst culprit, so should be the first to go, followed by lamb and crustaceans (things like crab, prawn, shrimp etc.). It’s easy to make a difference when you make small changes everyday, like choosing vegetarian meals and only having white meat twice a week. The world will thank you and so will your body.

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An interesting graphic to show the impact (in terms of greenhouse gases) our food has

 

Use less plastic

An obvious but important one. In 2018 the European Parliament voted for a complete banon a range of single-use plastics, such as straws, plastic bags and cotton buds. The move was aimed at reducing our impact on our oceans, and targeted plastic products that have either reusable of non-plastic alternatives.

An estimated 8 million tonnes of plastic enter the world’s oceans annually. Since they don’t break down, this is becoming a huge issue in our oceans globally. 8 million tonnes is hard to imagine, so picture this: there is expected to be more plastic than fish in our oceans by 2050. Wow.

So what can you do? Read this post on how to reduce your plastic consumption, including alternatives for some of the worst offenders.

Examples include always keeping a coffee cup in your bag instead of using takeaway cups, and paying attention to the makeup products you use, since many made overseas (outside the UK) contain microplastics. Giving up fish could also have a knock-on effect on your plastic consumption, since 27% of all plastics found on beaches are washed up fishing gear. Less fish consumption = less fish caught = happier oceans with less plastic in. It’s all about awareness, so being away of the impact of your actions is the first step. The next step is doing something about it!

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The depressing reality of the impact of plastic

 

Pay attention to your clothes

The fashion industry contributes to 8% of global gas emissions yearly. It’s a huge industry that we allbuy into. However, rather than viewing this as a negative, it also means that we can all make a difference every single day with our purchases and decisions. Today we are buying 4x the amount of clothes we were 10 years ago, and wearing them for half the time. This means that fashion is becoming increasingly unsustainable and with the rise of fast fashion it’s incredibly popular to have a constantly new wardrobe, rather that respecting and re-wearing our clothes as we did when they cost a lot more.

In addition, washing our clothes as much as we do releases microplastics into the ocean – the fashion industry is the second largest contributor of plastic to our oceans. This is subsequently consumed by fish, which ironically, a lot of us still eat. So technically, we are eating the remnants of our clothes, which is fun.

The good news is that there are other ways of living and stil wearing fashionable clothes. Buying from sustainable fashion labels can reduce the impact you have on the environment when you buy new clothes. However, purchasing new clothes still will always have an impact, so alternatives are still useful. Buying second-hand or borrowing clothes (e.g. via Wear the Walk, where you can rent your dream wardrobe for a fraction of the price of buying even one piece) for special occasions are two great options to reduce your impact. When you are finished with clothes, donate them to charity shops or swap with friends. Fresh new wardrobe, no waste. Win win! To clean your clothes (and make them last longer), try freezing them. The cold disinfects the clothes without washing out microplastics. Washing should be reserved for stains that you can’t remove by hand and done at the coldest temperature possible. These steps will also allow your beautiful, sustainable clothes to last longer too!

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Companies such as Wear The Walk allow you to have an almost endlessly rotating wardrobe without the climate impact of buying everything. Other companies are popping up left right and centre too!

 

If you’d like to hear more about the simple everyday changes you can make to reduce your carbon footprint and impact on the environment, listen to the BBC’s new radio series on everyday solutions to the climate crisis. Well worth a listen with many inspirational speakers!

Conscious brands – my favourites

Ethical fashion is tough to get your head around – faced with conflicting information and often unachievable price points, it’s a little bit of a minefield. However with the right attitude (i.e. smaller, longer lasting wardrobes filled with classic items), and a little pointing in the right direction (this post), it’s possible to start making a difference with your purchases right away.

People Tree – High neck jumper

£199 £92

People Tree has long been one of the better known faces of sustainable fashion. It’s one of the first that I knew of and argues against fast fashion as a concept. It is both ethical and sustainable, so really ticks all the boxes if you’re looking to shop more consciously. It’s not cheap, but if you’re buying one well made jumper instead of 4, the cost per wear (and durability) is significantly better!

People Tree is recognised by customers and the fashion industry as a pioneer in ethical and environmentally sustainable fashion. For over 27 years, People Tree has partnered with Fair Trade producers, garment workers, artisans and farmers in the developing world to produce ethical and eco fashion collections. Fair Trade is about creating a new way of doing business; creating access to markets and opportunities for people who live in the developing world.

Shop now.

 

Girlfriend – Indigo high-rise set

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This set is TO DIE FOR. Shop the leggings and top now.

Leggings ($68)

Top ($38)

The Girlfriend Collective has to be my favourite sustainable activewear shop. The leggings are to die for, made from ridiculously soft materials, in beautiful colours. The models are of a range of sizes and shapes, and the brand prioritises ethical and sustainable production. These are the PERFECT WORKOUT CLOTHES. Full stop. The leggings are made from 25 recycled bottles – read more about their sustainability work here.

 

Girlfriend – bodysuit

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This bodysuit comes in a range of colours. Shop now.

$58

 

H&M – hooded jumper 

HM jumper

Quite obsessed with how warm and cosy this looks. Buy now. 

£19.99

I’m not entirely sure how sustainable this could be, but H&M has recently launched their ‘Conscious’ range. However, I do always think supporting any effort at being more conscious is a good thing! Here’s what they say about the range:

The collection comprises of high-end environmentally friendly pieces, aiming to move H&M’s fashion and sustainability development towards a more sustainable fashion future. We are committed to showing that sustainable fashion has a place on the red carpet as well as making it part of our daily offer in our stores. One of our goals is for all cotton in our range to come from sustainable sources by 2020.

Shop the jumper.

 

ASOS X Made in Kenya

£32 £9.50

I’m always sceptical of big fashion labels/corporations jumping on the sustainability bandwagon, but this collection is so beautiful it had to make it in. Here’s what Asos says:

The ASOS Made in Kenya line (originally named ASOS Africa) was borne in 2009 in partnership with SOKO, a clothing manufacturing unit founded by Joanna Maiden. Since its inception, a commitment to ethical production, sustainability, and community empowerment have been crucial parts of the brand’s ethos.

We’re continuing to work closely with SOKO Kenya in Rukinga, Kenya, who not only make our collection but also run a stitching academy to upskill people, as well as provide training and access to healthcare for the local community. As they grow, more jobs and training opportunities are created in this remote area – and SOKO Kenya has grown from four to over 50 employees in the last eight years.

Shop now.

 

Veja – V-10 trainer

£122

I have discovered Veja relatively recently thanks to a recommendation from a friend when I asked about vegan trainers. This French company has made a pledge to create the most sustainable trainers in the world, which I love! Some of their trainers are vegan, but others are made from even more sustainable (but arguably less ethical) materials:

But make no mistake about it; every component of Veja footwear has a story. The cotton comes from an organic farm in Brazil, where workers don’t have to worry about harmful pesticides poisoning their villages. The rubber is tapped by people in the Amazon using traditional techniques. The brand tries to use the most sustainable uppers possible, including the skin of the tilapia fish and a leather-like material made from curdled milk. Even the way the shoes are boxed, warehoused, and shipped is unconventional: Veja partners with Atelier Sans Frontières, an organization that helps people who have been incarcerated or are otherwise struggling to find work, to employ workers to prepare orders.

 

Nobody’s Child – jumper dress

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Perfect for winter/sprint cold! Shop now

£30 £9

Nobody’s Child is one of my favourite ethical ‘fast fashion’ chains. As stated on Amplify:

New company Nobody’s Child are tackling a difficult task: fast-fashion that isn’t unsustainable or unethical. Their quick turnaround when it comes to trends means that their Latest In and Sale sections move fast.

The prices are low and they pride themselves in creating Great looking, great quality clothing, which is fast, but not throwaway.

Although they may seem like a relatively new company, it’s taken 10 years for them to build their own supply chains and production sources. They weave and dye their own fabrics, design prints and make the clothes in their own factories. In owning the entire production process, not only can they make claims on sustainability but also be held to account. Their knitting plant, dye house, print facility and distribution centre are all based in the UK and they own factories in the UK, Europe and Asia.

Shop Nobody’s Child.

 

Nobody’s Child – leopard print bodysuit

£16 £9.60

 

Palladium X Christopher Raeburn – Neoprene black boots

Screen Shot 2018-12-28 at 21.49.00

I want every item in this collection.

£219  £157

I am totally obsessed with this collaboration and LOVE that all the pieces are unisex and made from recycled rubber. I have 3 pairs and I am not ashamed because I wear them all the time.

Shop the boots.