8 environmental influencers you should follow

Sustainability is the zeitgeist of social media today, with people left and right dropping ‘eco’, ‘green’, ‘ethical’ and ‘sustainable’ into every other sentence. I’m excited about more and more people talking about saving our planet – when I was younger people thought I was crazy for wanting to save water and electricity – but now brands as big as H&M and Primark are jumping on the sustainability bandwagon.

It may appear that everyone on Instagram is an expert on the matter, but there are several true experts we should all be listening to, whether on Instagram, Twitter or long-form blogs. With the rise of misinformation and ill-researched facts thrown about online, it’s important to know where to go for the real facts and figures. Here are some of my favourites!

Give them a follow, share their posts and show your support – we can all do our bit.

Clare Press

Clare Press aka ‘Mrs Press’ is Australian Vogue’s editor-at-large, and host of the ‘Wardrobe Crisis‘ podcast. In 2018, she was made Global Ambassador for the Ellen MacArthur Foundation’s Make Fashion Circular initiative.

She talks extensively about circular fashion and how modern fashion needs to catch up with the way the world is changing, especially in regards to supply chain ethics and legislation around clothing production. She is a journalist and author of three books, her latest of which, ‘Rise & Resist, How to change the world‘, was published in 2018.

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Just strolling down the @econylbrand carpet with @hassanpierre from @maisondemode 💚 So… for everyone who asked about my dress. It’s made from many metres of hand-loomed Kota Doria muslin by wonderful @benjamingarg . The cloth was woven in Kethun, India, then pigment-dyed in Melbourne. This colouring process requires less water and lower temperatures. Benjamin made this dress especially for me, moving house & getting flu in the middle of the process. He ended up posting it because it wasn’t quite finished by my last trip to Melbourne – & it got lost! Cue several days of fraught post-office hunting. Can you believe they found the package the day before I flew?! The #slowfashion gods were smiling on us. So pleased & proud to wear this magic dress. Kota Doria is an Indian handloom tradition of translucent muslins once supported by royal patronage and produced in towns and villages in and around Kota city [south eastern Rajasthan]. Kota saris are the lightest cotton saris, and the weaves vary according to yarn gauges, while the different fine check patterns are known as Khats. "These handicrafts are made with blossomed heart and peace of mind, which is equivalent to meditation," says Benjamin. The designer, who hails from a village called Mudki in the Indian state of Punjab, studied fashion in Melbourne and was a standout graduate from RMIT’s fashion Masters program last year. Thank you Ben for dressing me for the @greencarpetfashionawards 💚💚

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Aja Barber

Journalist and fashion consultant Aja Barber writes about intersectionality in feminism and ethical fashion, both of which are closely connected. Follow her on Instagram for knowledgable and honest stories and posts about sustainability and intersectionality.

My only critique would be that she doesn’t have a blog or podcast, but her captions could be described as ‘micro-blogging’ – if you want to learn and want to think, Aja is for you.

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Mean⁣ Bully⁣ Idiot⁣ Evil⁣ Unkind⁣ Bitchy⁣ ⁣ These are words I’ve been called in 48 hours on the internet as a person doing what I do. I’ve been accused of censorship for monitoring my comments (I truly believe in every persons right to do so especially if this person is doing their anti racism work … a person not doing their work often mistakes legit criticism surrounding race for “bullying”).⁣ ⁣ All of these phrases are loaded but especially “bully”. Calling black people bullies is like the oldest, dirtiest trick in the playbook. But I’m not a fan of being called “mean” either. I answer literally every message in my inbox. Upwards of 100 a day and I give as good as I get. If I sense that you’re not being respectful of me, my space or my time (or others in my circle) I’ll say as much and move on to those who are. Surprisingly I don’t have endless hours of the day to argue with folks who make it their mission to misunderstand what I’m saying. If I did, I’d get nothing done. When did this become a crime? Or is it only a crime when you’re a black woman with boundaries?⁣ How am I the bully when it’s you who’s in my inbox? I’ve learned recently on the internet that black women blocking people is censorship but when a white woman accusing her engages in the same behavior, it’s her right. Continued in the comments because this is long. ⁣ (Image description: I chose this photo because it was taken by a @beforeandagain_ and it’s absolute magic … she and @sheflourished_ are true artists … but also it shows me in the softness of the sunlight wearing a purple jumpsuit from Stalf. Women of color are often portrayed as “hard” or “mean” or “tough” on the internet when in actuality we simply have boundaries like the next person. And they’re far higher than the next person because often we are taken for granted).

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Venetia Falconer

A name that keeps appearing on my ‘to follow’ lists, Venetia is a very vocal advocate of slow fashion, sharing hints and tips to reduce waste and live more sustainably. Venetia pulls no punches when taking about the ‘sustainable collections’ of fast fashion brands, so if you’re looking for an honest voice that cuts through a lot of noise, Venetia is your woman.

If you prefer to listen rather than scroll, Venetia also hosts the ‘Talking Tastebuds‘ podcast, in which she interviews various guests about their relationship with food, sustainability, mental health and well-being.

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THE TIME IS NOW | 🌎🌍🌏 ⁣ My heart is full and my body is charged after being in the company of so many outraged, courageous and passionate students striking against our climate breakdown.⁣ ⁣ It’s my 30th birthday tomorrow and I feel so grateful to have experienced planet Earth at a time which frankly, future generations won’t have the opportunity to do so. It is a matter of URGENCY that communities, governments, organisations and businesses take DRASTIC measures to prevent global heating. ⁣ ⁣ Ice caps are melting, forests are burning, entire species are dying and millions of people are being displaced by climate disasters. ⁣ ⁣ We need faith, we need courage and we need to make a stand. ⁣ ⁣ WHO’S WITH ME? ⁣✊🏿✊🏾✊🏽✊🏼✊🏻

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Natural Resources Defense Council

Not a person but an organisation committed to safeguarding the Earth. The NRDC works on a broad range of issues, from race to gender equality to sustainability projects. Follow them on Instagram to see what they’re up to and show your support.

My favourite thing about this account is that it shares a huge amount of easily digestible information, that if you so wish, you can visit their ‘like shop’ page and read up on. It’s a clever way of linking pages, petitions, blog posts and charities in one place.

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NEW: Our latest report confirms that race bears the strongest relationship to slow and ineffective enforcement of the federal drinking water law in communities across the nation. We analyzed EPA data that confirms there is unequal access to safe drinking water, based most strongly on race, a scientific conclusion that mirrors the lived experience of people of color and low-income residents in the U.S. Drinking water systems that constantly violated the law for years were 40% more likely to occur in places with higher percentages of residents who were people of color, according to EPA data from 2016-2019 analyzed in the report. Kristi Pullen Fedinick, PhD, Director of Science and Data at NRDC: “As a scientist, I was surprised to find that race had the strongest relationship to the length of time people had to live with drinking water violations. But as a black woman, I was not surprised at all.” Visit the link in our bio to read the full report. #environmentaljustice #race #drinkingwater #water #discrimination #segregation #racism #safedrinkingwater

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Greta Thunberg

The girl of the moment, 16 year old Greta Thunberg shot to fame last August, when she began protesting outside Swedish Parliament during school hours with a sign painted with the words, “Skolstrejk for Klimatet” (“School Strike for Climate”).

Follow Greta on Instagram to keep up to date with her powerful speeches and activism. Following Greta is truly humbling – this 16 year old does more than the vast majority of us and can act as an inspiration to all. Read more about #ChildrenVsClimateCrisis here, and if you’d like to strike too, follow Fridays for Future, the page for international weekly  climate strikes.

Blue Ollis

Blue is a low-waste vegan who shared advice on how we can all cut plastic, eat better and reduce our environmental impact. Whether you’re into Instagram, YouTube or would prefer to read a blog, Blue has it all.

If you’re looking for inspiration of vegan recipes, she has also launched a range of ebooks, perfect for anyone looking to reduce the environmental impact of their diet, or just incorporate some more veggies!

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Social media can be a very serious place. With topics like climate change, animal rights and human freedom raised it can be a vortex of downbeat communication. As a dyslexic I am hyper aware of the intricacies of language and have been brought up in a household and culture that appreciates playing with the boundaries of words and upturning the rules for comic relief. Tongue and cheek humour, satire, sarcasm and puns are an innate part of my communication style that I often mute on social platforms for fear of being misunderstood or in case they invalidate the conversation at hand. But where would we be without humour? Without comical rhetoric or creative wordplay? Comedy adds a much needed balance to society and especially in times of fear and depression it brings fresh air to an otherwise serious world. It’s a form of expression that is too often sidelined, ignored or reprimanded as a means of silencing a creative perspective. Our history shows that in dictator-led countries creative expression is first to go. Stand ups provide political perspectives that help form our societal debates because humour is a way to convey serious topics and harsh realities that cannot be addressed in other ways. It pushes boundaries and conventions and creates an open space for free speech. It also allows for moments of relief from a congested and stifled reality littered with global violence and stale journalism. As a dyslexic my expression has often been silenced as my mind naturally explodes with comical repartee, hyperbole, surreal imagery, irony and quick quips. This is something dangerous to the ego of others. They might smite you for your wit through lack of understanding, which can often lead to fear, for breaking social norms, which can lead to feelings of vulnerability, or for shining a light on something they wish to keep hidden. This is why comics have lead a brave and important role in our histories and continue to break the status quo and remould our evolving future. Dyslexic comedy geniuses include Eddie Izzard, Whoopi Goldberg, Ruby Wax and Robin Williams. Don’t let a world where solemnity is prevalent steal your humour.

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Bea Johnson 

Described as the “Mother of the Zero Waste lifestyle movement”, Bea has been waste-free since 2008 – long before zero-waste was known to the average consumer! Her book, Zero Waste Home provides ways of reducing household waste and shared how she transformed her family’s home to the zero-waste lifestyle, with an amazing one litre of rubbish put out per year!

Read her 100 top tips here, or follow her on Instagram to keep up to date with what she’s up to – recently she has packed up and will be touring the US and Canada to share her message.

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Pantry stocked for my boys✔ Carry-on packed✔ Zizou tucked in✔ Am on my way to Vietnam 🇻🇳 for talks, interviews, the launch of #zerowastehome translated to Vietnamese -and hopefully the beginning of something bigger! I've been wanting to bring my message to this country since I visited it a couple of years ago. So much litter and yet so many available waste-free alternatives everywhere -so much potential for zero waste where people already know how to live simply… Which part of the world🌏 has surprised you for having lots of litter but at the same time lots of unpackaged options? (Link to the events in the profile) #zerowaste #zerodechet #unpackaged #bulk #ZWHtour #zerowastehomebook #zerowastelifestyle #refill #ZWH

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James Whitlow Delano

Photographer and climate activist James founded Everyday Climate Change, a collective of photographers who are capturing the everyday effects of climate change. His page acts as a quasi-photo journal, each picture with a short story behind it.

Both pages share information from experts about a particular topic, from racism in India to receding glaciers, accompanied by a beautiful (and often concerning) photo. Follow James on Instagram or check out his website.

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Climate Change in the Italian Alps: Simone "Simun" Laurent, an ethnic-Walser dairy farmer in the valley outside Gressoney Saint-Jean, leads his dairy cow outside his barn past his son. Climate change in Gressoney means a shorter snow season. More precipitation will arrive as rain. The Alps are the "water tower" of Europe. Glacial ice and winter snow store water, slowly releasing it, feeding rivers upon which European nations have depended upon in the warmer months, since before Roman times. Receding glaciers mean less water stored up to feed rivers, especially in times of summer drought. Also, rain water drains away more quickly and is not stored in the Alps' glaciers. Farmers and livestock pastoralists, like Simone, will find less grass in high meadows in summer to fatten up his cows to produce milk he uses to make Toma cheese. Outside Gressoney Saint-Jean, Val D'Aosta, ItalyIronically, climate change brought the Walser, who speak a dialect of German, to the Gressoney Valley in the first place. During the 12th and 13th centuries Walser clans crossed the high Alpine passes from Switzerland, searching for virgin land, when there was less mountain ice than there is today, during the Medieval Warm Period (MWP) c. 950 CE – 1250 CE. While this is clear evidence of naturally-occurring cycles of climate change, the temperatures are actually higher now, and now the pace of warming is turbocharged by carbon levels that are much higher today because of human activity. So, climate equilibrium is a long way off but one thing is for sure, it will be much warmer than during the MWP. Funded by @spacenomore Published by @washingtonpost #climatechange #globalwarming #italy #dairy #foodsecurity #alps #spacenomore #washingtonpost

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Thank you for reading! Who are some of your favourite people to follow on this subject?

Carbon offsetting

We all know flying is bad for the environment – it’s suggested that commercial flights account for just above 2% of global carbon emissions, including the large proportion of the world that don’t fly at all. Whilst shaming people about flying is not the answer, those of us who are able to do something about it probably should. Not flying is not always possible (and let’s be honest, we all love a holiday every now and again), so carbon-offsetting is becoming more and more popular, with new organisations popping up with various solutions to the problem.

Below are some that you suggested, with some honest input about my flying habits, costs and plans for the future. I’d love to hear your thoughts on this!

 

Hometree.ie at Moy Hill Farm

If you’re looking for a relatable, home-grown feel, Moy Hill Farm tree planting is perfect. My friend knows the owners and frequently visits, seeing her previously planted trees. “By pledging you will be supporting a regenerative eco system” – Moy Hill also works with community to grow food and regenerate woodland to benefit the local community and wildlife. So far the charity has planted 14,000 native trees, such as Oak, Hazel and Birch. It’s difficult to know exactly how much carbon 10 trees (the minimum amount you can pledge) will offset, but knowing you are contributing to an amazing community project to the benefit of the local wildlife and environment is great.

 

Chooose.Today

Chooose uses your donations to fund the best UN-verified COreducing projects in LEDCs. Just £2.50 per month (their ‘climate neutral’ option) offsets approximately 3 flights from Oslo to London per month. Donating different amounts per month allows you to be ‘climate positive’ (£3.99 per month) or a ‘climate champ’ (£7.98 per month), offsetting different amounts of flying. The website is easy to use and offers both subscriptions (donations per month) and one off donations (e.g. 6 month or 1 year options), depending on the amount you’re looking to offset and how much money you’re willing to part with. I love this idea and it’s super easy to use, but also think moving your money to an ethical bank (e.g. Triodos) could have a similar effect without actually costing you any money.

 

My Climate.org

The Swiss not for profit organisation Climate.org works with partners both locally and globally to educate and consult on climate-protection projects. For individuals, it also provides a calculator for you to be able to calculate accurately your emissions, whether flying, driving, or simply living at home. After putting in your details, it provides a cost to offsetting those specific journeys, supporting international projects and sustainable development worldwide. There is some choice as to where your money goes e.g. helping smallhold farmers reforest areas or enable efficient cookers for women in Kenya.

I love this idea because it is very specific as to how you can offset your lifestyle. It also makes you think twice about longhaul flights. If I were to offset all my flights this year, according to this calculator it would cost me £153, the vast majority because of travelling to Tokyo for the marathon. For shorter journeys (e.g. Copenhagen) a payment of £5 was enough (bearing in mind this doesn’t include other travel).

 

Climate Care

Climate Care turns ‘climate responsibilities into positive outcomes’ providing tailored programmes to help organisations and individuals offset carbon emissions. This isn’t their only selling point though – they also work with governments to deliver large-scale emissions reduction projects and work with communities in LEDCs to build sustainable projects, improving the lives of people and benefitting the environment.

They also provide a calculator, which once you’ve calculated how much carbon you want to offset, gives you a cost for doing so. On this calculator it would cost me £53.40 for this year’s flights, compared to the £153 of MyClimate.org, but this could reflect the type of projects they’re funding. If you don’t know how much carbon you need to offset, Climate Care also provides flight, car, energy, event and business to calculate approximate carbon emissions, before allowing you to checkout, funding various projects around the world.

 

Atmosfair.de

Atmosfair is a German non-profit organization that actively contributes to CO₂ mitigation by promoting, developing and financing renewable energies in over 15 countries worldwide. They rely on donations from individuals and businesses, working with both to mitigate emissions, with an emphasis on air travel, as currently there is no technological solution for greener air travel (e.g. electronic planes, although interestingly hybrid planes may soon be a reality). Atmosfair uses donations to fund the creation of renewable energy sources in countries where they hardly exist, but could be successfully utilised (e.g. solar power across the equator). In this way, atmosfair saves COthat would otherwise be released by the use of fossil fuels in these countries. Meanwhile, locals benefit by being able to access clean energy around the clock, often for the first time.
For personal offsetting, Atmosfair provides a calculator which separates out emissions by airline, so is even more personalised than the other calculators. As I travelled to Tokyo with British Airways, I found that I released 60% less COthan the average airline, taking my offsetting cost for this flight down to just £42.20, from £79 via MyClimate.org. The calculator gives an excellent breakdown of emissions, comparisons and costs for each flight taken, which I love.

 

Trees For Life

Slightly different to the above few organisations, Trees For Life focuses specifically on helping the Scottish Caledonian Forest ecosystem, providing a home for wildlife and regenerating old forest. Regenerating forest is a long process, but provides a multitude of environmental benefits. Whilst there is no calculator on the site to offset your specific emissions, donations to their accredited ‘Carbon Offsetting’ location are used to plant trees in their conservation estate, with the capacity to offset over 50,000 tonnes of CO2. Trees for Life also links to this carbon calculator to calculate how many trees you should plant to offset your particular emissions.
If you’re looking for something close to home (and are based in the UK!), this could be the project for you – it’s relatively small scale with measurable impacts, and speaks to my ecology brain!

 

TL;DR

I was interested to see that most of these companies don’t simply plant trees to offset carbon (what I thought might be the easiest and most marketing-friendly way of offsetting carbon). Most fund global projects to reduce future carbon emissions in one way or another, which means you’re not exactly offsetting your own carbon, but rather reducing carbon that might be released in future.

I love the idea of this, because offsetting carbon does nothing to actually change the fact that COwill always be released as long as non-renewables are still being used. Atmosfair, Climate Care and Chooose fund renewables and energy-saving projects in place of projects that would otherwise use non-renewables, thus changing the future potential emissions.

It’s hard to tell which is my favourite – Moy Hill Farm is close to home, easy and cheap, and provides the option to see the impact you’re having first hand, but no calculator or personalised offsetting that I can see. The Chooose Today subscription model is reasonably priced, scalable according to your income and travel plans and incredibly easy to use – I would say perfect for a present for a climate-conscious friend. MyClimate.org is expensive but comprehensive, and I can’t help but think trying to save money whilst offsetting carbon just means that you’ll be offsetting less carbon, but it’s hard to tell. Climate Care might be a favourite, because it costs less than MyClimate.org and seems to do a similar thing. German brand Atmosfair works closely with airlines, which I love – I think it’s time for the worst emitters to take responsibility for the own emissions, and I would feel more comfortable flying with an airline that I know offsets their carbon. It also provides the most comprehensive calculator that I saw, and reasonable costs too.

 

So, what did I do?

I pledged 10 native trees with Moy Hill Farm, because I love supporting small businesses (and to be honest it was the first one I saw and I wanted to do something there and then). This cost €30.

I offset my flights to and from Tokyo using Atmosfair, as it was the only one that allowed me to specify my airline. This cost €47.

The remaining 3.5T of carbon to be offset for this year’s past and upcoming flights, I used Climate Care. This cost £25.

In future I think I’d just use Atmosfair or Climate Care for all the reasons mentioned above and for simplicity. Don’t forget that if you don’t have money to spare like this, simple changes such as which bank you keep your money in can have huge impacts, either funding things such as arms and tobacco or more sustainable and ethical projects, such as renewable energy. The best one I’ve found is Triodos but I’d love to find some more!

Please comment below with your thoughts, questions and recommendations – I’d love to hear them all!

 

Problems with plastic

We all know we should be using less plastic and reusing what we have as much as possible, so I’m not going to preach on here. However, I thought I’d do some quick-fire facts about our incessant plastic consumption since it was world ocean’s day recently (8 June).

  • Every piece of plastic that has ever been made still exists
  • 160,000 plastic bags are used globally every second
  • Plastic takes around 700 years to start to degrade (depending on the type of plastic)
  • When plastic degrades it breaks into smaller and smaller pieces, which make it easier for them to contaminate the environment
  • Marine animals often mistake plastic bags for food, meaning they eat them, which over time can kill them
  • In the last 10 years, we have produced more plastic than in the last century. Our consumption is not going down (yet)
  • There is set to be more plastic in the oceans than fish by 2050

Plenty of reasons (although by no means all of them!) to reduce plastic consumption. Of course, NONE OF US ARE PERFECT, so this is all about reducing consumption as much as possible in a way that you can sustain. The more you do the better, and over time we should all be looking at our consumption habits and trying to do better. BE better.

Pretty much all industries are culprits in the excessive plastic use department, but both social media and wellness are pretty bad, with all their plastic bottles, straws and whatever else. So here are some simple ideas on how to reduce your plastic consumption. Tell your friends, make it cool, blog about it! Only in spreading the word and doing our part will we make a difference

Flora_20

When your swell bottle is so instagrammable it makes it into every one of your photos

1. Don’t use plastic straws – such a simple thing, and yet it can make a huge difference. Plastic straws make their ways into our oceans by the tonne, and are an environmental disaster. They’re totally unnecessary and easy to cut out. Of course it’s easy to forget to ask for your drink without a straw, but try to make a habit of it when you’re ordering something. You can buy reusable straws if you’re keen on them, and they’re pretty easy to carry around with you!

2. Buy a reusable water bottle – if you’re getting a water bottle every time you head to the gym/to a class, you really need to rethink this. Buying and carrying around a reusable water bottle is SO easy, and also encourages you to drink more water, which is also a great thing. We’re lucky in the UK that tap water is totally potable, so refilling is easy and free. If you’re looking to make one change, this is a serious one to consider!

3. Carry a rucksack or have canvas bags in your everyday bag – I was going to say ‘don’t use plastic bags’, but often we forget and have to purchase those pesky 5p single use bags anyway. Carrying around a canvas bag in your handbag means you’re not ever caught short on that quick trip to the shops. Or, if you’re keen on walking everywhere like me, a rucksack has a multitude of benefits, and doubles up as a great way to carry your shopping! Here’s a great one that doesn’t make you look like a pleb (like me).

4. Say no to microbeadsMicrobeads are tiny plastic beads found in all sorts of beauty products. Thankfully, they are banned in some countries (including the UK), but when buying things overseas, this is something to be aware of. They are a complete disaster environmentally.

5. Don’t get takeaway (coffee) cups – annoyingly, these are 100% NOT recyclable, because even though they feel like paper, the inside is actually lined with plastic, making them one of the worst everyday plastic offenders. If you get a reusable cup/thermos, not only can you feel good about it/yourself, but a lot of companies actually give you money BACK, meaning over the long run you’re saving too! Here are some great coffee cups and my personal favourite – a swell bottle (or chilly’s).

6. Spread awareness/talk to local businesses – Making changes in your life is a great way to make a difference, but spreading the word can increase the difference you make. Encouraging businesses to stop using plastic straws, takeaway cups and plastic cutlery is a great thing to do, and could even save the businesses money. Why not speak to someone at your workplace to see what can be done there? My work has been taking steps to increase its sustainability (no plastic dishes, meat free Monday, no straws etc). It’s great to be a part of the change!

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