Ethical fashion is tough to get your head around – faced with conflicting information and often unachievable price points, it’s a little bit of a minefield. However with the right attitude (i.e. smaller, longer lasting wardrobes filled with classic items), and a little pointing in the right direction (this post), it’s possible to start making a difference with your purchases right away.
People Tree – High neck jumper
People Tree has long been one of the better known faces of sustainable fashion. It’s one of the first that I knew of and argues against fast fashion as a concept. It is both ethical and sustainable, so really ticks all the boxes if you’re looking to shop more consciously. It’s not cheap, but if you’re buying one well made jumper instead of 4, the cost per wear (and durability) is significantly better!
People Tree is recognised by customers and the fashion industry as a pioneer in ethical and environmentally sustainable fashion. For over 27 years, People Tree has partnered with Fair Trade producers, garment workers, artisans and farmers in the developing world to produce ethical and eco fashion collections. Fair Trade is about creating a new way of doing business; creating access to markets and opportunities for people who live in the developing world.
Girlfriend – Indigo high-rise set
The Girlfriend Collective has to be my favourite sustainable activewear shop. The leggings are to die for, made from ridiculously soft materials, in beautiful colours. The models are of a range of sizes and shapes, and the brand prioritises ethical and sustainable production. These are the PERFECT WORKOUT CLOTHES. Full stop. The leggings are made from 25 recycled bottles – read more about their sustainability work here.
Girlfriend – bodysuit
H&M – hooded jumper
I’m not entirely sure how sustainable this could be, but H&M has recently launched their ‘Conscious’ range. However, I do always think supporting any effort at being more conscious is a good thing! Here’s what they say about the range:
The collection comprises of high-end environmentally friendly pieces, aiming to move H&M’s fashion and sustainability development towards a more sustainable fashion future. We are committed to showing that sustainable fashion has a place on the red carpet as well as making it part of our daily offer in our stores. One of our goals is for all cotton in our range to come from sustainable sources by 2020.
ASOS X Made in Kenya
I’m always sceptical of big fashion labels/corporations jumping on the sustainability bandwagon, but this collection is so beautiful it had to make it in. Here’s what Asos says:
The ASOS Made in Kenya line (originally named ASOS Africa) was borne in 2009 in partnership with SOKO, a clothing manufacturing unit founded by Joanna Maiden. Since its inception, a commitment to ethical production, sustainability, and community empowerment have been crucial parts of the brand’s ethos.
We’re continuing to work closely with SOKO Kenya in Rukinga, Kenya, who not only make our collection but also run a stitching academy to upskill people, as well as provide training and access to healthcare for the local community. As they grow, more jobs and training opportunities are created in this remote area – and SOKO Kenya has grown from four to over 50 employees in the last eight years.
Veja – V-10 trainer
I have discovered Veja relatively recently thanks to a recommendation from a friend when I asked about vegan trainers. This French company has made a pledge to create the most sustainable trainers in the world, which I love! Some of their trainers are vegan, but others are made from even more sustainable (but arguably less ethical) materials:
But make no mistake about it; every component of Veja footwear has a story. The cotton comes from an organic farm in Brazil, where workers don’t have to worry about harmful pesticides poisoning their villages. The rubber is tapped by people in the Amazon using traditional techniques. The brand tries to use the most sustainable uppers possible, including the skin of the tilapia fish and a leather-like material made from curdled milk. Even the way the shoes are boxed, warehoused, and shipped is unconventional: Veja partners with Atelier Sans Frontières, an organization that helps people who have been incarcerated or are otherwise struggling to find work, to employ workers to prepare orders.
Nobody’s Child – jumper dress
Nobody’s Child is one of my favourite ethical ‘fast fashion’ chains. As stated on Amplify:
New company Nobody’s Child are tackling a difficult task: fast-fashion that isn’t unsustainable or unethical. Their quick turnaround when it comes to trends means that their Latest In and Sale sections move fast.
The prices are low and they pride themselves in creating Great looking, great quality clothing, which is fast, but not throwaway.
Although they may seem like a relatively new company, it’s taken 10 years for them to build their own supply chains and production sources. They weave and dye their own fabrics, design prints and make the clothes in their own factories. In owning the entire production process, not only can they make claims on sustainability but also be held to account. Their knitting plant, dye house, print facility and distribution centre are all based in the UK and they own factories in the UK, Europe and Asia.
Nobody’s Child – leopard print bodysuit
Palladium X Christopher Raeburn – Neoprene black boots
I am totally obsessed with this collaboration and LOVE that all the pieces are unisex and made from recycled rubber. I have 3 pairs and I am not ashamed because I wear them all the time.